As an entertainment executive, you need to make informed content decisions. One way to achieve this is by using demand data. Demand data answers important questions that help with acquisition decisions, distribution decisions, programming decisions, and content valuation. Let's consider the example of "Solar Opposites", a TV series that has been analyzed in Germany in February 2024 using Parrot Analytics' demand data.
The first question that demand data can answer is how popular a show is in a specific region. In this case, "Solar Opposites" has good demand in Germany. It has 5.1 times the audience demand of the average show, and its rank has moved up by 486 spots during February 2024. Its demand has been increasing recently, indicating that it is gaining popularity. If you are considering acquiring or distributing this show, this information can be valuable in determining its market potential and setting an appropriate price.
Another question that demand data can answer is how a show is performing compared to its peers. In the comedy genre, "Solar Opposites" ranks at the 97.4th percentile, which means it has higher demand than 97.4% of all comedy titles in Germany. Knowing this information can help you compare this show with other comedy titles and understand its competitive position.
Demand data can also tell you about the types of shows that are popular with the audience of "Solar Opposites". In this case, fans of "Solar Opposites" also like other animated comedies such as "Family Guy", "American Dad!", "South Park", and "The Simpsons". Knowing these preferences can help you in content acquisition and programming decisions.
Demand data can also provide insights into the global performance of a show. "Solar Opposites" has outstanding demand worldwide and good travelability, meaning it has potential to perform well in international markets. For instance, its demand in Germany was 34% of the demand in its country of origin, the United States. Moreover, its momentum is outstanding, and its longevity is excellent. Therefore, the show has a potential to have a long shelf-life and should be evaluated for value over a longer term.
Demand data can also help you understand a show's performance in different markets. For example, "Solar Opposites" is most popular in the United States, where its audience demand is exceptional. The show also performs well in other markets such as Russia, Canada, the UK, France, Australia, Switzerland, and Sweden. Audience demand in each of these markets is higher than the average demand for TV shows.
In conclusion, demand data is an essential tool that can help entertainment executives make informed content decisions. By providing clear insights on how a show is performing in different markets, identifying audience preferences, and offering detailed information on how this TV show stacks up against its peers, demand data is invaluable to anyone involved in content acquisition, distribution, programming or content valuation decisions.
