As an entertainment executive, using demand data, such as what was seen with Squidbillies in December 2023 in Germany, can help with content or programming decisions. With its 2.5 times the audience demand of the average show and peaking at 8.0 times the average in the last year, compared to the 30 days, this show reflects a high audience interest and sustained momentum for the period.
By comparing the demand for the show in its three top markets, as seen with Squidbillies, it is discovered that the show is in high demand in the United States and Germany, which can indicate where the majority of the focus should be with distribution. For example, it may follow that more marketing investments for Squidbillies should be made in markets like Germany that have the potential for even further demand increases.
Another valuable use of demand data is that it can be used to determine the demand for a content library or an individual title on a streaming platform. In this case, Squidbillies has performed well for the past 13 seasons, ending in December 2021, which means that it could have substantial value as a library title if placed on a streaming platform. It is key to note where Squidbillies experienced significant spikes in demand in markets like Germany because that reveals where the show has the most demand. This may mean that the show should continue to be made available in the German market or consider expanding elsewhere.
Demand data can also inform decisions regarding the acquisition of new titles. For Squidbillies, seeing which shows are watched by the same fanbase as the show will enable media executives to gain a more profound understanding of the preferences of this group of people. This could be used to pinpoint acquisition opportunities or new productions that cater to this interest demographic.
Finally, entertainment networks or content producers can also use demand data to evaluate potential marketing strategies. Squidbillies provides valuable information about the global demand for the show, indicating which markets have room for improvements. Being able to locate and comprehend the characteristics of a show's fanbase could inform marketing campaigns to grab the interest of the audience.
In conclusion, Squidbillies provides plenty of examples of how demand data empowers entertainment executives, whether answering queries relating to new content acquisitions, content valuation, global travels, or optimal release strategies. By applying demand data, entertainment enterprises can gain insights into what audiences are looking for and what they demand. By using these insights, businesses can make informed decisions that both captivate an audience and increase market share.
