Demand data can be incredibly valuable in helping entertainment executives make more informed content decisions, such as acquisitions, distribution, and programming. Taking the example of "Squidbillies" in Germany in March 2024, we can understand how demand data provides insightful information that can drive strategic decisions.
Firstly, demand acts as a tool to assess the value of content. With demand data, executives can answer questions such as how much a series is worth, how much its value is driven by demand, and the baseline value of a title. In the case of "Squidbillies" in Germany, it achieved 4.8 times the average demand of all TV shows, indicating that it has a good level of audience demand. This helps to quantify the show's value in terms of its audience pull.
Secondly, demand data enables executives to identify opportunities for global expansion and content monetization. Looking at "Squidbillies," it's interesting to note how its travelability is poor, with demand in Germany only reaching 48% of demand in its country of origin, the United States. However, executives can use this information to develop the show's global potential. Additionally, assessing the show's franchisability, or spin-off potential, can inform content creators on how to further monetize the IP for the TV show.
Thirdly, demand data helps executives with subscriber acquisition and retention. By identifying which titles perform well, executives can make data-driven decisions about the content they should acquire to keep subscribers happy or attract new ones. In the case of "Squidbillies," analyzing its performance and popularity in the top 10 global markets where it's in demand can help executives target their marketing campaigns in these regions to acquire new subscribers.
Finally, executives can also use demand data to optimize release strategies and pricing. Understanding the show's momentum, reach, and longevity can help content creators and distributors distribute the TV show effectively across various platforms and refine their pricing models.
In conclusion, "Squidbillies" provides a great case study in leveraging demand data to help entertainment executives make more informed content decisions. By analyzing the demand for the show in Germany, content creators, distributors, and executives can identify the show's strengths and weaknesses, develop its global potential, and make more data-driven decisions about the show's monetization, acquisition, and retention.
