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Using Demand Data to Drive Informed Content and Distribution Decisions: A Case Study of Squidbillies in Germany

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Parrot Analytics Insights - February 2024

As an entertainment executive, you can use the demand data of a TV show like "Squidbillies" to make informed content or acquisition decisions or distribution decisions or programming decisions. Content valuation can also be evaluated based on the demand data.

With 2.9 times the audience demand of the average show in Germany over the last 30 days, demand for "Squidbillies" is good. This show achieved the peak rank of #960 in Germany, but it dropped in rank by 53 spots during February in Germany. However, "Squidbillies" ranks at the 95.3rd percentile in the drama genre, in February, which means it has higher demand than 95.3% of all drama titles in Germany.

As a TV executive, understanding the top genres or shows that fans of a similar show like "Squidbillies" watch can help craft a strategy for choosing genres and shows that match audience interest. Other shows that fans of the "Squidbillies" also like include "RuPaul's Drag Race," "Teen Mom," "Rick and Morty," and "Jersey Shore: Family Vacation," among others.

Demand data of "Squidbillies" can help track its performance, enabling you to make data-driven decisions. For instance, you can determine whether its audience demand is increasing or decreasing in particular regions or globally, allowing you to plan a marketing campaign or acquisition decisions. In February, audience demand for the show has increased in Germany by 10.6%.

Comparing the performance of "Squidbillies" on a 1 year rolling basis vs the last 30 days can also provide useful insights into its popularity over time. By examining the top 10 global markets where "Squidbillies" is most in-demand over the last 30 days, you can identify demand trends and patterns in different markets.

For instance, in the United States, "Squidbillies" is the most in-demand market globally, indicating that it has a strong fan base. In contrast, in Ukraine, the demand for the show is good, while it is okay in other markets such as the United Kingdom, Romania, Canada, Netherlands, Estonia, and Switzerland. You can, therefore, evaluate the potential opportunities to distribute or release the show in these markets based on their demand trends and patterns.

In summary, understanding the demand data of a TV show like "Squidbillies" can help you to make informed content, acquisition and distribution decisions that cater to audience needs. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region, which can inform content valuation calculations.

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