The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you make more informed content acquisition decisions, programming decisions, and distribution decisions. Parrot Analytics' content valuation system uses audience demand data to answer several questions, including how much your show is worth, what is your show's value to another streaming platform, and what genre is the most popular in your local market or across the globe.
Analyzing the case of "Surrealestate" in March 2024 in Germany, we can see that demand for the show is good, with 4.2 times the audience demand of the average show in the country over the last 30 days. However, demand has been decreasing recently, dropping the show's rank by 633 spots during March in Germany.
Demand data can also help you understand your target audience's preferences and make informed content acquisition decisions. Audience demand data can be used to identify other shows that fans of "Surrealestate" also like, including "Percy Jackson And The Olympians", "Bob's Burgers", and "Loki". Analyzing the top 10 markets where "Surrealestate" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets, such as Canada, Ukraine, France, Bulgaria, Russia, Romania, United Kingdom, Australia, and Germany.
Understanding the performance of your content over time is crucial to making informed programming and renewal decisions. Demand data can be used to evaluate the longevity of a show by measuring how well audience demand is maintained over time. The momentum, the pace of growth, can also be measured, as well as the show's reach, the number of people expressing demand for a show.
Comparing the performance of "Surrealestate" on a 1-year rolling basis vs the last 30 days provides insights into the show's increasing popularity. Although its peak demand was 9.2 times the average over the whole year, the peak demand for the last 30 days was 6.6 times the average, indicating increased popularity recently.
Demand data can also be used to evaluate new content investment opportunities and franchise potential. Franchise potential measures how well a show can be further monetized through spin-offs or franchising. Understanding demand data in different markets can help you tailor your content distribution strategy, such as regional content services or partnerships with other companies.
In conclusion, audience demand data can provide entertainment executives with valuable insights into audience preferences and content performance metrics, helping them make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system leverages demand data to help answer key questions concerning content valuation and global IP distribution, amongst others. Using demand data, you can evaluate your show's value, identify your target audience's preferences, understand your show's longevity, and measure its potential for franchising or spin-offs, ultimately driving greater ROI for your content investments.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Surrealestate is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Surrealestate, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Surrealestate in Germany. We provide our partners with far-reaching television series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.