The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, benefit from demand data like the information provided about "The Chelsea Detective." This data can be used to make more informed content, acquisition, distribution, and programming decisions. Demand data can help improve decisions by providing valuable insights into audience preferences and expectations.
Content valuation using demand data can answer several questions that help in decision-making processes. For instance, how much is "The Chelsea Detective" worth? What is the baseline value of the title, and how is it performing as an acquisition-driving or churn-reducing title? How popular is this show in different markets globally? What makes "The Chelsea Detective" stand out? What are fans' opinions on the show's quality, and how do they compare with fan opinions of similar titles?
The demand data for "The Chelsea Detective" in Germany shows that it has been performing well, with 3.4 times the audience demand of the average show in the country over the last 30 days. This information proves useful in content valuation, and evaluating the series' worth in Germany. It may also indicate that the show could stand out as a potential acquisition-driving or churn-reducing title for a streaming platform.
German market trends that mandate decision-making may include concerns about the popularity of the drama genre, which "The Chelsea Detective" performed well, ranking at the 95.7th percentile. However, executives may also need to consider that demand for this show has been decreasing recently, making it ideal for a distributor who is trying to save money on concurrent acquisitions with decreasing demand.
Another way to leverage demand data is by mapping local whitespaces, a practical question that can aid in defining genres and discover untapped demand potential in the German market. Through this approach, executives can gauge the potential of a local audience for content genres that are yet to be explored through in-house production or acquisitions.
Furthermore, the data on the performance of "The Chelsea Detective" in the top 10 global markets can provide insight into the show's potential in different markets. In the United States, the audience demand of 4.4x is an impressive feat considering the intense competition within the same category of dramas. As such, this information can be used for strategic content decisions, especially when it comes to identifying the best platforms to target for content distribution.
Additionally, momentum and longevity provide essential insights into whether a show's marketing campaign is effective and how well it maintains audience demand over time. In contrast, reach measures the number of people expressing demand for a show. Monitoring the performance of "The Chelsea Detective" gives insights into these parameters and can provide actionable insights for showrunners and content executives to inform the production and distribution, as well as future acquisitions.
In conclusion, analyzing demand data is a critical part of strategic decision-making for entertainment executives. By investigating the demand data for "The Chelsea Detective," executives can determine its potential worth, best-suited countries as potential homes for exclusivity, possible revenue streams for unique global IP, audiences' tastes and preferences, among other perks that emerge from such investigations.
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Our TV audience measurement dataset is truly global. Discover how popular Acorn TV‘s The Chelsea Detective is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Acorn TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Chelsea Detective, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for The Chelsea Detective in Germany. We provide our partners with extensive TV series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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