The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions around content acquisition, distribution, and programming. The example of "The Ellen Degeneres Show" in Germany during March 2024 can provide insights into the show's audience demand and performance across different dimensions, which can inform decision-making.
Firstly, demand data can help you evaluate content valuation by answering critical questions like how much is the show worth, how much demand for one of the stars is driving the value, what content resonates in local markets, and the baseline value of the title. For instance, "The Ellen Degeneres Show" in Germany has an outstanding global audience demand across all platforms, and its travelability (international demand relative to its home market) is likewise outstanding. By evaluating travelability, you can assess market potential, prioritize content that appeals to different regions, and identify where to allocate funds for maximum returns.
Additionally, demand data can inform acquisition decisions such as why a particular show should be considered a strategic asset for a streaming platform. In the case of "The Ellen Degeneres Show," the data demonstrates that its audience demand in Germany has increased by 17.6% during March, indicating that the show is resonating with German viewers. You can use demand data to assess the ROI a specific title will bring for any given platform as well as the ability of a TV series to drive subscriptions and mitigate churn.
Demand data can provide information about programming decisions by answering critical questions like what shows are most popular and who the current audience is. "The Ellen Degeneres Show" appeals to a wide group of people, and its momentum has been outstanding, the pace of growth is likewise outstanding. Therefore, by examining its viewership demographics, the show can tailor its content, advertisements, and marketing campaigns accordingly. Further, the analysis reveals that the show's global audience demand is exceptional across six key dimensions, including its reach and franchisability.
Finally, demand data can inform distribution decisions by revealing the most popular genres in local markets, the best release strategies, under-monetized titles, and optimal pricing. For instance, "The Ellen Degeneres Show" outperformed the demand for an average TV show in the top 10 global markets where it was most in-demand over the last 30 days, with outstanding audience demand in the United States and good demand in Norway, Spain, France, China, Canada, the United Kingdom, and Poland. As such, examining the show's performance in different markets can help optimize release strategies and pricing.
As you make content acquisition, distribution, programming, and other critical decisions, demand data can provide valuable insights that you can leverage to make better-informed decisions. Teams like Parrot Analytics provide powerful tools that use demand data to quantify a TV series' economic value and provide effective recommendations for the global TV industry.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s The Ellen Degeneres Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Ellen Degeneres Show, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for The Ellen Degeneres Show in Germany. We provide our partners with far-reaching entertainment industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.