The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you know that making profitable and successful content decisions is a complex process. Demand data can help you make more informed decisions and create successful strategies by providing valuable insights into audience preferences, behavior and market trends. For instance, analyzing the performance of "The Price Is Right," a highly popular TV show with approximately 3.9 times more audience demand than the average show in Germany, we can identify some of the ways in which demand data can be used to improve decision-making:
1. Content valuation: "The Price Is Right" example shows that demand data can be used for content valuation purposes in various ways. This means that you can use demand data to determine how much a show is worth, its performance in terms of driving audience engagement and subscriptions, and estimate the show's contribution to the platform's revenue. For instance, you can use demand data to accurately determine the ROI of a particular title and make better acquisition decisions.
2. Programming decisions: Demand data can help you make better programming decisions by identifying the most popular genres in your local market or globally. Using demand data, you can determine if a show is performing well enough to justify additional investment or whether certain shows should be removed from the platform altogether. Additionally, understanding demand data can help you to identify opportunities for cross-promotion or optimization of upcoming content.
3. Distribution decisions: When expanding to other markets, demand data can provide valuable insights into the travelability of a show. For instance, analyzing "The Price Is Right" reveals that its travelability is poor in comparison to other dimensions, indicating that the show is less suited to international markets. However, if a show's demand is high in certain areas, it could be an opportunity to develop a distribution strategy.
4. Acquisition decisions: Using demand data, you can uncover more information about a show's potential profitability and popularity. For instance, you can analyze "The Price Is Right" to understand how it ranks in certain genres or marketing trends. Understanding these trends can help entertainment executives make better decisions about which shows to acquire and how to price them.
5. Marketing decisions: Lastly, understanding the momentum of a show can help you make better marketing decisions and create a more successful campaign. For instance, analyzing "The Price Is Right" over a period of 30 days indicates a significant increase in demand, suggesting that there is more interest in the show than there was before.
In conclusion, demand data can help you make more informed decisions across the value chain – from acquisition to programming, distribution, and marketing decisions. "The Price Is Right" just one example of how Parrot Analytics access to global demand data can help you make better content decisions. By using this data, entertainment executives can be smarter and more profitable, which is increasingly critical in today's crowded digital space.
The Price Is Right's travelability to Germany in the last 30 days is 181%, which means that the audience demand for The Price Is Right is 181% of the demand in its country of origin, United States. Click through to another market to discover how well The Price Is Right travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Price Is Right is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Price Is Right, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for The Price Is Right in Germany. We provide our partners with meaningful television industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.