The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working in Germany, and you're looking for insights to assist in making content decisions, acquisition decisions or programming decisions, the demand data for "The Tomorrow People" in Germany in March 2024 provides some valuable insights.
First, the demand level of "The Tomorrow People" in Germany is good. With almost 5 times more audience demand than the average show in Germany, the decision to acquire or license this show could prove to be a worthwhile investment. Moreover, having high demand in Germany suggests that the show has value in German-speaking territories. It could be a good decision for an entertainment executive to license this show.
Second, it is worth noting that "The Tomorrow People" has a specific audience in Germany that engages highly with drama content. This indicates a need to focus on similar shows or make changes to the show's marketing to better appeal to the specific audience. Additionally, it can be inferred that German audiences prefer dramas more than other genres.
Third, by looking at the audience demand for the show in other countries, a strategy can be developed to target the market with high audience demand. For instance, since "The Tomorrow People" has good demand in France, and given the similarities between the German and French markets, the show might perform well in France too. Hence, it could be a good decision to promote the show in France.
Fourth, the momentum of "The Tomorrow People" in Germany is good. With the show's audience demand increasing over the last 30 days, the show may attract more viewers in the coming days. Such an insight suggests the show has potential to become a breakout hit.
Finally, by analyzing the Parrot Pulse data, you can determine the overall global performance of "The Tomorrow People." Although the demand data suggests a good level of global performance, travelability remains weak. It means the show's international demand isn't as strong as its domestic demand, limiting its ability to travel across different markets. Given "The Tomorrow People's" poor performance in franchisability, it could be better to focus on other titles when considering spin-off potential.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Tomorrow People), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Tomorrow People, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Tomorrow People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tomorrow People, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for The Tomorrow People in Germany. We provide our partners with meaningful TV series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.