Demand data is one of the most important tools for entertainment executives to make informed decisions related to content valuation, acquisition, distribution, and programming. By examining the demand data of a show like "The Voice Of Germany," executives can glean valuable insights that can aid them in making strategic decisions.
To start with, content valuation is based solely on demand data, and "The Voice Of Germany" has a high demand valuation in Germany, indicating that this show contributes a high dollar value to any platform that carries it. Executives can use demand data to understand how much content is worth, what is driving value, which titles resonate the most with audiences and are likely to drive subscriptions and mitigate churn.
Executives can use demand data to identify themes and elements that resonate with fans and are in demand. The show's high demand in Germany shows that it has a dedicated and large fanbase in this market. Compared to its demand over the last 90 days, demand for the show has been increasing recently, and this information could help executives make decisions regarding acquisition and distribution based on current trends and patterns.
Among other insights that can inform decision making, executives can use demand data to inform programming decisions. The Parrot Pulse metric reveals how well a show is doing across dimensions, including global audience demand, travelability, momentum, longevity, franchisability, and reach.
Additionally, executives can use demand data to inform pre-release marketing, optimal release strategies, and pricing. They can use this data to identify under-monetized titles, compare the performance of shows against other titles available on the market, and map local whitespaces to identify the most popular genres in their market.
Lastly, executives can use demand data to make informed decisions related to subscriber retention and acquisition. They can assess which titles are likely to attract new subscribers to their platform and keep the current audience happy. They can also use the data to identify the best talents, brands, and TV shows to partner with to expand their audience.
In conclusion, demand data is essential for entertainment executives to better understand their audience and make informed decisions that impact revenue and viewer engagement. "The Voice Of Germany" is an excellent example of how demand data can aid executives in making strategic decisions, from content valuation to programming decisions to subscriber acquisition and retention strategies. By examining the demand data, executives can assess the popularity, trends, and under-monetized shows, and make sound decisions based on data-driven insights.
