As entertainment executives, you need to make more informed decisions while producing, acquiring, distributing, and programming content for your respective platforms. Parrot Analytics' demand data can help you determine the value of a title, which plays an instrumental role in making content-related decisions. In this context, let us use the example of "The Voice of Germany" in December 2023 to showcase how demand data provides a crucial competitive edge.
Using demand data, first, we can see that "The Voice Of Germany" has outstanding audience demand in Germany over the last thirty days. The show's demand is 19.3 times higher than the average title in Germany, with only 2.7% of all TV shows with this level of demand. Additionally, this show ranks at the 100.0th percentile in the reality genre. You could use this information to estimate the value of the show for your streaming platform. Demand data breaks down the value of content, and by using our content valuation system, you can evaluate the dollar value contribution of this title and compare it with other titles on your platform.
Moreover, you can use the data to analyze the show's growth and gain insights. "The Voice Of Germany's" demand is decreasing in Germany, but we also see a spike in its demand in late December. With the Parrot Pulse, we can measure this show's global performance across longevity, (which measures audience demand over time), travelability (which quantifies international demand relative to the home market), franchisability (spin-off potential), momentum (the pace of growth), and reach.
Since this show has high demand and worldwide audience appeal, we can see its potential to travel globally, ranking second in Austria and achieving outstanding audience demand there. You can use this insight to make decisions about which markets to expand into and where to release upcoming seasons.
Additionally, demand data can help TV executives to acquire or retain subscribers on a specific platform. As we can see, people who enjoy "The Voice Of Germany" also tend to like shows such as "White Collar" and "The Vampire Diaries," among others. By leveraging these insights, executives can decide which titles to acquire that resonate with their existing audience and attract new subscribers.
As viewers in different markets have different tastes, you can use demand data to tailor localization efforts. In this context, we see that "The Voice of Germany" has good demand in Switzerland, Luxembourg, the Netherlands, Russia, the United States, Italy, and Panama, suggesting an overall global audience appeal.
In conclusion, Parrot Analytics' demand data empowers entertainment executives to make informed decisions and unlocks the true value of a title. You can use this data to measure the success of a show, determine content library value, optimize pre-release marketing, assess a title's ability to drive subscriptions, and more, ultimately providing a competitive advantage in an ever-changing entertainment landscape.
