If you are a TV executive or professional related to the entertainment industry and interested in understanding the latest trends and consumption habits of the audience, then the use of demand data highlights how it is crucial to make informed programming and content acquisition decisions. Using the data from "The Voice Of Germany" as an example, we can analyze it from many possible angles to illustrate the point.
The first point to take into account is that "The Voice Of Germany" is doing extremely well in terms of audience demand in Germany, with 17.4 times the audience demand of the average show over the past 30 days. This fact alone suggests the series is a highly valued asset for any streaming or linear network. Demand data can help TV executives gauge how much a show might be worth and the ROI it could bring in. Content valuation tools like the ones Parrot Analytics provides can value content in different regions and markets, and calculate for instance the platform-specific marginal revenue contribution, how it drives engagement across the catalog, and how it attracts new subscribers or mitigate churn.
"The Voice of Germany" is a prime example of a successful reality show, where the format attracts audiences to participate and engage with the show, but demand data shows that there are other popular reality shows that the audience is consuming. By identifying these shows and using demand data, entertainment executives can choose to acquire more reality content or explore similar formats that resonate with audiences.
Another crucial aspect is market identification. By using demand data, one can identify the top markets where "The Voice Of Germany" is popular, such as Germany, Austria, Switzerland, and Luxembourg. This information is crucial for programming decisions or acquisition decisions as it indicates what type of content has a better chance of succeeding in the target market. Demand data also provides insights to correctly price content, optimize release strategies and adjust programming schedules.
Moreover, demand data analysis can also assist in identifying future partnerships or talent who could help with expanding the audience of a show, which in turn boosts consumer engagement with specific titles. By analyzing what other shows the audience is watching, professionals related to the entertainment industry can make better-informed decisions on topics like spin-offs or franchises, how to select IP, and which shows to promote based on a comprehensive understanding of the audience.
The pulse report of "The Voice Of Germany" highlights its performance in six categories, worldwide audience demand, franchisability, travelability, momentum, reach, and longevity. Analyzing various TV series in similar categories provides an evaluation of performance over time. The pulse report further allows comparison of performance with similar formats or productions, along with trends in the audience behavior, including the pre and post-premiere of TV series. With the help of demand data, TV executives can understand how a show is performing compared to other titles available in the market, important for setting realistic expectations.
To conclude, the use of demand data can be an essential tool for TV executives and various entertainment industry professionals to ensure informed, data-driven programming and content acquisition decisions are made. The analysis of "The Voice of Germany" underscores the importance of this, providing insights into performance, audience behavior, and global reach, highlighting the benefits to content valuation and franchiseability. By incorporating data into the decision-making process, unique opportunities and successful outcomes become available for the industry.
