The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV production company, the first question you should consider is how demand data can help you make more informed content decisions. Parrot Analytics' demand data can be used to determine how much a TV show is worth and how much of its value is driven by demand for its stars. You can use demand data to value an entire content library over time and assess a TV series' ability to drive subscriptions and mitigate churn.
For example, looking at the demand data for "Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs" in March 2024 in Germany, we can see that it has 3.2 times the audience demand of the average TV show, indicating good demand. Compared to its demand over the last 90 days, its demand has been increasing recently, which could indicate a growing audience. Demand data allows you to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, helping you to assess the value of exclusivity and optimize your release strategy and pricing.
Another key question to consider is how demand data can help with decisions concerning supply and demand. Demand data allows you to find under-monetized titles and identify opportunity markets for content distribution. Using demand data, you can also determine what type(s) of content exhibit the opportunity to acquire or produce. For example, the metadata for "Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs" indicates that it is a comedy series and ranks at the 95.3rd percentile in Germany for the comedy genre. You can use this information to inform your decision-making when creating new content or acquiring existing titles for your platform.
Additionally, as an entertainment executive at a TV production company, you must consider how demand data can help with distribution decisions. Parrot Analytics' demand data enables you to map local whitespaces and identify the most popular genres in your local market. This information can help you determine which platforms to target for distribution of your content.
Overall, demand data is a powerful tool that entertainment executives can leverage to make more informed content, acquisition, distribution, and programming decisions. With the ability to evaluate a show's popularity globally, compare it against other series available on the market, and track its momentum, longevity, and reach, demand data can help you understand your current audience, determine ways to expand your audience, and uncover new opportunities for content investment.
Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs (乙女ゲー世界はモブに厳しい世界です)'s travelability to Germany in the last 30 days is 36%, which means that the audience demand for Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs (乙女ゲー世界はモブに厳しい世界です) is 36% of the demand in its country of origin, Japan. Click through to another market to discover how well Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs (乙女ゲー世界はモブに厳しい世界です) travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. AT-X, leading to increased commercial efficiency and ROI.
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Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from AT-X by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs (乙女ゲー世界はモブに厳しい世界です). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as AT-X to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs (乙女ゲー世界はモブに厳しい世界です)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AT-X by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs (乙女ゲー世界はモブに厳しい世界です), including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs (乙女ゲー世界はモブに厳しい世界です) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs (乙女ゲー世界はモブに厳しい世界です), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Trapped In A Dating Sim: The World Of Otome Games Is Tough For Mobs (乙女ゲー世界はモブに厳しい世界です) in Germany. We provide our partners with comprehensive television analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.