The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive seeking to make informed content decisions, "Trudnye Podrostki" is a clear example of the value of demand data. The show focuses on a former football star who tries to restore his reputation by coaching a troubled teenage team to victory. In the following lines, we will address some of the key questions executives may have and how the demand data of "Trudnye Podrostki" in Germany over the last 30 days can provide valuable insights.
Content valuation is a crucial part of an executive's decision-making process. By using demand data that reveals the dollar value contribution of any title, we can calculate how much content is worth to any platform in any region. For instance, "Trudnye Podrostki" is 2.1 times more in-demand than the average show in Germany, which means its value to German viewers is high. Its demand has been increasing lately, giving a sign of audience engagement with the show's plot.
Programing decisions require understanding what works in the local market and globally. If you are looking for a show to produce or acquire, "Trudnye Podrostki" is an example of a program that is on top of 94.9% of all sports titles in Germany in December, indicating that it is performing very well in this genre. Furthermore, we can evaluate the show's travelability, which assesses a show's international demand relative to its home market. "Trudnye Podrostki" has poor travelability, which means its international appeal is low.
Distribution decisions involve deciding which content should be made available across different regions and platforms. In this case, we can observe how the show has been performing in different markets, such as Germany, Latvia, Lithuania, Poland, Estonia, and Israel, where its demand is good or okay. However, we can see that "Trudnye Podrostki" outperforms the demand of the average TV show in each of these markets. When it comes to the show's reach, the number of people expressing interest, and the potential of attracting new subscribers, it is appreciated as okay.
Acquisition decisions are all about choosing the content that will create the most impact and drive engagement. By looking at the top 10 global markets, we can see that the number one market for "Trudnye Podrostki" is Russia, where its demand is exceptionally high. This demand data indicates that this show is well-suited to this market, potentially attracting more viewers and driving engagement. By examining the popularity of the show in Germany, which we observe has good demand, we can infer that acquiring the show would be a good investment.
Finally, demand data can answer questions about pre-release marketing, release strategy, and other elements of content strategy. We can observe that the show's momentum - the pace of growth - is okay, which means the show is growing at a consistent pace. Additionally, "Trudnye Podrostki" has increased popularity in the last 30 days compared to its previous year's demand, which indicates an upward trend, making it attractive for strategic promotional planning.
In conclusion, demand data is a valuable tool for executives who are looking to make informed content decisions. "Trudnye Podrostki" is just one example of a TV series that showcases the power of demand data. By analyzing a show like "Trudnye Podrostki"'s demand data in Germany over the last 30 days, we can better understand the show's value in the local market and its trajectory in recent times to make more informed acquisition, programming, content, and distribution decisions.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. more.tv, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Trudnye Podrostki (Трудные Подростки).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Trudnye Podrostki (Трудные Подростки) from partners like more.tv.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Trudnye Podrostki (Трудные Подростки)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as more.tv to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from more.tv by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Trudnye Podrostki (Трудные Подростки). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as more.tv to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Trudnye Podrostki (Трудные Подростки)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as more.tv by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Trudnye Podrostki (Трудные Подростки), including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular more.tv‘s Trudnye Podrostki (Трудные Подростки) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for more.tv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trudnye Podrostki (Трудные Подростки), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Trudnye Podrostki (Трудные Подростки) in Germany. We provide our partners with valuable OTT analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.