The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool for entertainment executives in making informed decisions regarding content acquisition, distribution, programming, and valuation. Using the analysis of "Two and a Half Men" in Germany during March 2024, we can explore some of the questions that demand data can answer for these executives.
Content valuation uses demand data to reveal the dollar value contribution of any title, and this system is based on global content demand and supply. An example of how to determine the value of a show using demand data would be to calculate the ROI a specific title will bring for any given platform. In this context, we could use demand data to assess the ability of "Two and a Half Men" to drive subscriptions and mitigate churn for any given platform.
Demand data also shows how much a show is worth by identifying the popularity of the show globally, and region-specific audience demand data can help predict how popular a show will be in a particular market. In this analysis, "Two and a Half Men" has outstanding demand in Germany, with 12.0 times the audience demand of the average show.
Moreover, demand data can inform scalable concept testing by revealing elements of existing content that fans like the most. In the case of "Two and a Half Men," we can see that it has a higher demand than 99.7% of all romance titles in Germany. The Parrot Pulse for "Two and a Half Men" measures its global performance in six areas, including longevity, momentum, franchisability, travelability, reach, and audience demand across all platforms.
Furthermore, demand data helps with programming decisions, such as determining the best release strategy for a show. In this analysis of "Two and a Half Men," we see that demand spiked in late March 2024 in Germany, which may indicate that the show should be released at this time in the German market.
Demand data also helps with content distribution and acquisition decisions. For instance, demand data can be used to value content and determine how much a show is worth on another streaming platform or for a content distributor. Demand spikes also help identify new opportunity markets for content distribution, and comparing the performance of shows in terms of travelability can help predict where a show will perform well. We see in this analysis that "Two and a Half Men" has a demand of 46% of the demand in its country of origin, the United States, in Germany.
In conclusion, demand data is a powerful tool for entertainment executives to make informed decisions about content acquisition, distribution, programming, and valuation. With the analysis of "Two and a Half Men" in Germany in March 2024, we can see how demand data can help answer specific questions that executives may have about this show or any other title in their portfolio.
Two And A Half Men's travelability to Germany in the last 30 days is 50%, which means that the audience demand for Two And A Half Men is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Two And A Half Men travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Two And A Half Men is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Two And A Half Men, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Two And A Half Men in Germany. We provide our partners with extensive television industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.