The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. Let's use the demand data for "Black-ish" in Spain for the month of March 2024 as an example.
"Black-ish," a family genre television show, has 2.8 times the audience demand of the average TV show in Spain over the last 30 days, and only 8.6% of all TV shows have this level of demand, indicating its high market value. Furthermore, "Black-ish" has a global performance across six dimensions, including outstanding worldwide audience demand, excellent longevity and momentum, a good franchisability, and an outstanding reach. These insights can aid in content valuation, giving you a decisive edge in deciding on the worth of the show.
However, comparing the performance of "Black-ish" in the last 30 days vs. its performance over the rolling year, we see that it has gained popularity, indicating a surge in its momentum in its audience demand. These insights may lead you to consider opting for its staggered release in Spain or to examine the current programming lineup and seek opportunities to increase "Black-ish's" role to maintain and elevate its momentum.
Moreover, knowing that other shows that fans of "Black-ish" also like, may give you insight into which programming titles to consider for acquisition and distribution. Combining data with cutthroat insider knowledge can help you potentially renegotiate the licensing rate, especially given that in the last month alone, "Black-ish" experienced a 42.8% increase in audience demand in Spain.
Comparing the top 10 global markets where "Black-ish" is most in-demand over the last 30 days can aid in assessing its travelability and lead to potential expansion opportunities: China, the show's number one market worldwide, also has an outstanding audience demand for "Black-ish." Examining the demand of "Black-ish" in demonstrated markets may yield insight into whether the show has the potential to attract a diverse audience in new markets.
By analyzing "Black-ish's" demand data, you may be able to incorporate the show into an acquisition strategy of a streaming platform or for TV series financing by using its outstanding demand to drive new subscriber acquisitions. Based on the insights gathered from the demand data, you can make informed programming decisions that will increase your chances of success.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Black-ish is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black-ish, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on May 9, 2024, 8:43 p.m. PST using global demand content analytics from Parrot Analytics for Black-ish in Spain. We provide our partners with extensive OTT competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.