The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's essential to make informed content decisions using data insights to capture audience demand, improve viewership, and retain subscribers. Demand data provides key insights that can aid in content valuation, acquisition, distribution, and programming decisions for TV executives.
An excellent example of how demand data can inform these decisions is the analysis of "Destilando Amor" for the month of December 2023 in Spain. The show had 2.8 times the audience demand of the average show in Spain over the last 30 days, indicating that demand for the show was high. Additionally, it was in the 96.2th percentile of all drama titles in Spain, meaning that it had higher demand than 96.2% of all other drama titles. This high demand can indicate that the show has considerable value and can be used in content valuation.
Furthermore, the show's rank moved up by 106 spots in December, indicating that viewer interest was increasing. This upward trend in demand is vital information that streaming platforms could use to retain subscribers by continuously offering content that viewers are interested in. Understandably, fans of the series will appreciate the platform continually recommending similar content.
One other important aspect of demand data is understanding the global performance of each series in different markets. When examining the top 10 global markets where "Destilando Amor" is most in-demand, it outperforms the average TV show's demand in each of these markets. Furthermore, the show achieved outstanding audience demand in its number one market, Mexico, measuring 12.0x. This performance indicates that acquiring streaming rights to this show could help improve viewership in any global market.
Studying demand data using platforms like Parrot Analytics helps entertainment executives in scalable concept testing, supply and demand decisions, and marketing campaigns. Other questions demand data can answer include how to select content to maximize future investments, how well a series can perform globally, and which platform to target for distributing content. In summary, using demand data can help executives make informed decisions and maximize their content's commercial potential.
Destilando Amor's travelability to Spain in the last 30 days is 14%, which means that the audience demand for Destilando Amor is 14% of the demand in its country of origin, Mexico. Click through to another market to discover how well Destilando Amor travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Canal de las Estrellas, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Destilando Amor.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Destilando Amor from partners like Canal de las Estrellas.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Destilando Amor? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Canal de las Estrellas to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from Canal de las Estrellas by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Destilando Amor. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Canal de las Estrellas to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Destilando Amor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Canal de las Estrellas by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Destilando Amor, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Canal de las Estrellas‘s Destilando Amor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal de las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Destilando Amor, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Destilando Amor in Spain. We provide our partners with far-reaching subscription-video-on-demand insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.