The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, gathering data on audience demand is crucial for content decision-making, acquisition, distribution, and programming. Demand data can be used to make informed decisions, especially when it comes to content valuation. Taking the example of "El Chiringuito De Pepe" for the month of March 2024 in Spain, demand data can be used to reveal insights that can inform content-related decisions.
Firstly, the show has 3.8 times the audience demand of the average show in Spain over the last 30 days, indicating that the show has good demand. This level of demand for "El Chiringuito De Pepe" places the show among the top 8.6% of all TV shows in Spain. Moreover, the demand for the show has been increasing, which is an indication of growing popularity. Additionally, the show performed particularly well in the family genre, ranking in the 98.1st percentile in March.
Furthermore, examining the top 10 global markets where "El Chiringuito De Pepe" is most in-demand over the last 30 days, we find that the TV series outperforms the demand of the average TV show in each market. This information can inform acquisition decisions, as it indicates the international potential of the show.
Also, analyzing the show's Parrot Pulse over different dimensions reveals that although "El Chiringuito De Pepe" has an okay demand across all platforms, it has poor travelability, longevity, momentum, franchisability, and reach. The poor travelability of the show implies that it has lower international demand relative to its home market. These insights can help inform the distribution decisions and guide the show's marketing campaign in its home market and globally.
Besides, the information about other shows that fans of "El Chiringuito De Pepe" also like provides insights into what types of content resonate with the show's target audience. This information can inform programming decisions and help the executive identify other titles or genres they may want to consider for future seasons.
In conclusion, demand data gives executives valuable insights for content decision-making and helps determine content valuations. Taking the example of "El Chiringuito De Pepe," we can see that analyzing audience demand data can help executives make more informed decisions about acquisition, distribution, programming, and marketing. Furthermore, these insights can be applied across different markets to ensure that the show has the best chance of success.
This is El Chiringuito De Pepe's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well El Chiringuito De Pepe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s El Chiringuito De Pepe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Chiringuito De Pepe, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for El Chiringuito De Pepe in Spain. We provide our partners with smart subscription-video-on-demand analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.