The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Take the Spanish TV series, "Elite," as an example.
Content Valuation:
One essential thing you can do with demand data is to determine the dollar value of the show. Demand data can help you assess the value of exclusivity, estimate cannibalization of audiences if the show is available on multiple services, a TV series' ability to drive subscriptions, and mitigate churn. By using Parrot Analytics content valuation system, you can calculate the ROI a specific title will bring for any given platform, assess how a title drives engagement across the rest of the catalog and quantify the platform-specific marginal revenue contribution.
Global performance:
You can use demand data to assess the global performance of a TV series. For instance, "Elite" has an excellent audience demand in Spain and a market share of 97.9% in the drama genre in the country. Its demand has increased by 23.7% in March alone. Using the Parrot Pulse, you can compare "Elite" with any other show based on its global performance across six key dimensions such as travelability, momentum, and reach. You can discover that it is one of the most popular shows in Russia as its demand there is 5.5 times higher than the average TV show.
Momentum:
The momentum of a TV show is one of the key demand metrics that can help you with programming decisions. With a good momentum score, "Elite" has good growth potential and is expected to continue to build its audience.
Franchisability:
Demand data can also indicate the spin-off potential of a show like "Elite." The show's franchisability score is rated as "good," which means it has the potential to be monetized via spin-offs or franchises.
Longevity:
Demand data can help you assess how well a TV show holds up over time. With an outstanding longevity score, "Elite" is expected to maintain its audience demand in the near future – this may translate into fewer marketing expenditures and a higher return on investment (ROI).
Reach:
Demand data can help you evaluate whether a TV series resonates well with your audience and attract new subscribers to your platform. With an outstanding reach score, "Elite" appeals to a wide group of people, and it is expected to maintain this level of appeal in the future.
In conclusion, demand data can provide you with valuable insights that help you make the right content, acquisition, distribution, and programming decisions. By using Parrot Analytics' content value system, you can quantify the dollar value of any content and assess its impact on a platform or the industry as a whole. Furthermore, Parrot Analytics' demand data can help you assess the global performance of your content, maintain its momentum, measure its spin-off potential, assure its longevity, and determine its reach.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Elite.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Elite from partners like Netflix.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Elite? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Elite. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Elite), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Elite, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Elite is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Elite, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Elite in Spain. We provide our partners with far-reaching subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.