The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
En Nombre Del Amor has achieved considerable audience demand in Spain over the last 30 days, with 6.7 times the audience demand of the average show in the country. Using Parrot Analytics' demand data, executive teams can grasp the specific popularity of the content they are interested in, calculate the ROI the content can bring to their platforms, determine which audiences are in-demand, and make informed decisions about content development, acquisition, and distribution.
The data shows that the show's momentum is okay, as is its longevity; this means audiences have been watching the show through its season length and it’s staying highly popular. The Parrot Pulse highlights that En Nombre Del Amor has good travelability in its home country and blow today's Spaniard performance, indicating that the show's performance is spread across multiple markets. Additionally, Franchisability is poor, indicating there may not be an opportunity for spin-offs or franchises. Audience demand in Mexico, the country of origin, is quite close with demand in Spain.
Using demand data from Parrot Analytics, executives can estimate the value of content objectively by assessing its demand-based dollar value contribution. This can support production budget decisions and make informed and strategic acquisition decisions.
Another example of how executives can use demand data relates to geographic insights. The data shows that the show is doing great in Spain, a better gauge of its audience demographics, and, through the show's travelability, is quite popular in many other countries. This information can assist TV networks to tailor their programming strategy by identifying where and which shows are popular so they can best reach and build audiences.
By using audience data insights, executives can compare demand for one show to the demand for others in a specific demographic or genre, giving them the opportunity to target demographics and create shows that have a strong foothold. As an example, the article shows that En Nombre Del Amor places at the 99.3th percentile in the romance genre in Spain, higher than 99.3% of all other romance titles in the country. This insight could help a studio to invest in romance series or collaborate with successful romance creators.
Lastly, executives can use data to assess audience engagement. For instance, the data shows that En Nombre Del Amor rapidly moved up by 316 spots during January 2024 in the country of Spain. This indicates the audience is continually growing and becomes more engaged, which suggests that the show could receive a viral response, or that it is in the cultural zeitgeist. Based on these insights, executives can strengthen their content strategy by leveraging genuine audience demand and intensify their content marketing campaigns.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s En Nombre Del Amor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for En Nombre Del Amor, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for En Nombre Del Amor in Spain. We provide our partners with smart SVOD know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.