Entertainment executives working for various types of companies can use demand data to make more informed decisions about their content. In this article, we will look at the Spanish investigative journalism program, "Equipo De Investigación," and how its demand data can be used to help executives make better content, acquisition, distribution, or programming decisions.
Content Valuation: Using demand data to evaluate a show's worth, executives can see that "Equipo De Investigación" has a good level of demand in Spain, with 2.6 times the audience demand of the average show in Spain over the last 30 days. They can also compare the demand for the show with other titles and assess the dollar value contribution of the show to the platform.
Acquisition Decisions: Demand data is crucial in making acquisition decisions. Executives who are planning to acquire "Equipo De Investigación" can see that although demand for the show has been decreasing recently, it achieved the peak rank of #315 in Spain. They can also evaluate the show's recent performance, demand trend, audience likes and preferences to understand whether the acquisition is worth the investment.
Programming Decisions: TV Programming executives can use demand data to make decisions regarding the scheduling of the show, as well as which season to show and when. For example, executives can see that demand for "Equipo De Investigación" has decreased in Spain by 21.2% during December. This may help them decide whether to reschedule the show to a different time slot or season.
Distribution Decisions: Executives working in distribution can use demand data to choose which platforms to target for distribution of their content. They can also use demand data to calculate the ROI of a specific title and assess its ability to drive subscriptions and mitigate churn. Even though "Equipo De Investigación" has no travelability, meaning poor international demand relative to its home market, because it's doing very well in Spain, international distributors could still leverage this data and promote it in countries like Argentina, where demand is okay.
Content Discovery and Recommendations: Distributors can use demand data to ensure their content is being seen by the right audience. By understanding which shows fans of "Equipo De Investigación" also like, which we note was not available in this instance, executives could make data-driven decisions regarding cross-promotions and other recommendations for content discovery.
In conclusion, demand data can help entertainment executives in various ways. From content valuation to programming and acquisition decisions, they can use demand data to ensure that they are making informed decisions that maximize their ROI. They can also use demand data to evaluate the popularity of a specific show in their local or global markets, understand the preferences of their audience, optimize their release strategies, uncover under-monetized titles, inform their pre-release marketing strategies, and more. In this particular case, it's clear that "Equipo De Investigación" is doing well domestically, so executives in Spain could leverage this data to promote it further and potentially explore international distribution opportunities.
