Parrot Analytics' demand data on "Equipo De Investigación" for the month of January 2024 in Spain is crucial in helping entertainment executives make informed decisions. The data reveals the show's audience demand, rank, performance on a rolling year basis, and its reach and franchisability. Here are some ways the demand data can be used:
- Content Valuation: Demand data provides a basis for economic valuation of content. Entertainment executives can determine the value of the show to Atresmedia Televisión or other streaming services in Spain and globally. Executives can also estimate the show's potential to attract new subscribers and mitigate churn by analyzing its share of audience demand relative to competing titles.
- Programming decisions: The data shows that demand for the show has been increasing recently and its rank moved up in January by 317 spots in Spain. Executives can use these insights to inform programming decisions such as scheduling the show in a prime slot or renewing it for another season. They can also make better informed decisions about the genre they cover based on the show’s percentile rank and that genre's demand.
- Distribution decisions: The show has poor travelability, which means it is not performing well outside its home market. Entertainment executives can compare the show to other titles in the same genre and decide whether it is worth distributing to other markets where it is in demand.
- Acquisition decisions: Demand data can help entertainment executives to make more informed acquisition decisions. For instance, comparing "Equipo De Investigación" performance across the top 10 global markets shows that the show is outperforming the average TV show in each of these markets. This data enables them to determine whether to acquire more content like "Equipo De Investigación" to meet the demand of their audience.
- Marketing: Executives can use the demand data to optimize their marketing campaign ahead of a show's premiere. The data provides insights into the show's momentum, peak demand, average demand, and longevity. This can be used to determine the best release strategy, pricing, and the opportunity markets to improve distribution.
In conclusion, Parrot Analytics' demand data on "Equipo De Investigación" can present significant value to entertainment executives when making strategic decisions concerning content valuation, programming decisions, distribution decisions, acquisition, and marketing. Demand data from the audience provides an objective metric of measuring content performance across various dimensions. Executives can use these insights to make informed decisions about their programming, marketing, and distribution strategy to ensure the success of their content.
