As a TV executive, there are many strategic decisions you need to make for your business, such as content acquisition, distribution, programming, and content valuation. One of the essential tools to help you make informed decisions is demand data. Let’s take a look at how the demand data of "Equipo De Investigacion" can be used to help entertainment executives make these strategic decisions.
Content acquisition: When you are planning to acquire content, you need to know the potential value of the content you are interested in. With the help of demand data, such as Parrot Analytics provides, you can calculate the dollar value contribution of any content to any platform in any region. In the case of "Equipo De Investigación," its demand in Spain is good, ranking number one in the global market, indicating that acquiring this show could help grow your demand in Spain.
Content distribution: When you are planning to distribute content, you need to know how well the content will perform in the global market. The demand data provides you with information about the global performance of the show across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. In the case of "Equipo De Investigación," its worldwide audience demand is okay, although its travelability, momentum, and franchisability is poor. The show's poor performance in these areas should be taken into consideration when planning a distribution strategy outside of Spain.
Content programming: Understanding the demand for your content can inform content programming decisions, such as scheduling, frequency, and even episode ordering. With the demand data of "Equipo De Investigación," you can see that its demand has been increasing recently, ranking it at #592 in Spain and moving up the ranks by 226 spots during February 2024. This information can help guide programming decisions, such as increasing the number of episodes, scheduling more frequent broadcasts, or promoting the show to increase demand.
Content valuation: Knowing how much your content is worth can help you make informed decisions on funding, production, or even sales. Using demand data to calculate content valuation, Parrot Analytics can reveal the dollar value contribution of any content to any platform in any region. The good demand of "Equipo De Investigación" indicates this show is of value to other platforms, which means that you can get a good return on investment if you sell or license this content to other platforms.
In conclusion, demand data is an essential tool for entertainment executives to make informed strategic decisions about content acquisition, distribution, programming, and content valuation. The demand data of "Equipo De Investigación" shows that this show has good demand in Spain and is valuable to other platforms outside of Spain. Using Parrot Analytics' comprehensive demand data, executives can make more informed decisions and better allocate their resources to grow their business.
