The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for making informed decisions about content acquisition, distribution, and programming. By analyzing the demand data of a show such as "Frozen Planet II," executives can uncover valuable insights that inform their strategies.
Content Valuation: Evaluating the worth of a title is a fundamental question that content executives must address. Using Parrot Analytics' content valuation system, executives can use the demand data for a show like "Frozen Planet II" to determine its value contribution to any platform in any region. They can use demand data to calculate the return on investment (ROI) a specific title is likely to bring, its ability to drive subscriptions and retain customers, and its ability to mitigate churn.
Network Fit: Understanding which platforms are the best fit for a specific title is another use case for demand data. By analyzing the top-performing global markets and comparing demand levels to the average TV show, executives can better understand which platforms are ideal for the release of a show like "Frozen Planet II." Knowledge of the demand levels in different markets allows executives to allocate resources efficiently.
Programming Decisions: Demand data can also direct programming decisions. By examining the trend of viewership for "Frozen Planet II," executives can determine whether to renew the series and maintain its airing schedule or make changes to improve its performance. They can also use insights from the affinity analysis to inform selection of upcoming productions, expand their audience and acquire or retain subscribers.
Franchise Opportunities: Studying the Franchisability dimension of "Frozen Planet II," executives can identify the spin-off potential of a title in building its franchise value. As well, executives may consider examining demand data of other series, identified as relevant by affiliation analysis. They can also use demand data to optimize the selection of IP to develop franchises or create spin-offs.
Audience Retention and Acquisition: Executives can use demand data to retain current audiences and acquire new ones. By analyzing demand levels of a show like "Frozen Planet II," executives can determine which titles they should acquire to keep audiences happy and attract new subscriptions. By comparing the demand data of different shows, content executives can also identify which titles have the potential to attract new subscribers.
In conclusion, entertainment executives can use demand data analytics to enhance their decision-making process. Using the case study of "Frozen Planet II," executives can explore its value contribution to any platform, its fan base and potential for Spin-off, where to focus marketing efforts and programming, and determine which platforms will be ideal for acquiring, producing, distributing, or airing the show. With access to demand data, entertainment executives can make informed decisions about the acquisitions, distribution, programming, franchise, and marketing of their content.
Frozen Planet II's travelability to Spain in the last 30 days is 10%, which means that the audience demand for Frozen Planet II is 10% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Frozen Planet II travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Frozen Planet II is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Frozen Planet II, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Frozen Planet II in Spain. We provide our partners with far-reaching TV competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.