The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can provide immense insights to entertainment executives working at various companies. By exploring the demand for a show like "Hercules: The Legendary Journeys," executives can make informed content, acquisition, distribution, and programming decisions. Firstly, content valuation uses demand data to estimate a show's monetary worth, identifying how much a show is worth and how much of its value is driven by demand for its stars. On behalf of a TV financing company, it can help determine how much they should invest in this specific type of content.
Secondly, demand allows for competitive benchmarking, comparing the popularity of "Hercules: The Legendary Journeys" against other titles available in the market. The TV production company looking to produce a similar genre can benefit significantly from analyzing the audience demand of this show. Furthermore, by knowing where this show is most in-demand globally, a content distributor can look towards these regions for further business expansion.
Thirdly, as a linear network or pay TV network, they can rely on demand data to understand the current audience's specific content preferences and use this information to retain or grow their audience base. They can figure out what content is most popular in their local market and make programming decisions based on this data.
Additionally, the entertainment talent agency can benefit from this demand data and based on the insights, assist actors in choosing roles that align with the current market. Travelability can provide information on what type of content will support global SVOD expansion and increase the appeal of the show in regions beyond its origin.
Based on the peak rank of "Hercules: The Legendary Journeys" in Spain, an OTT platform or SVOD platform can strategically acquire or distribute similar content to fit their platform's audience's preference. By analyzing the affinities of the show, they can also figure out the best talent or brand to partner with to grow their audience base.
Lastly, by examining the audience demand and travelability of the show, a studio or OTT platform can plan an optimal release strategy and pricing that can attract more viewers. Additionally, they can identify under-monetized titles, such as "Hercules: The Legendary Journeys," and look into new opportunity markets for content distribution and expand their content library.
As seen above, the demand data of "Hercules: The Legendary Journeys" can benefit executives from different sectors of the entertainment industry. The insights garnered from this data can enable them to make informed strategic decisions that lead to successful and engaging content for their audience base.
Hercules: The Legendary Journeys's travelability to Spain in the last 30 days is 57%, which means that the audience demand for Hercules: The Legendary Journeys is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Hercules: The Legendary Journeys travels internationally.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hercules: The Legendary Journeys), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndication by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hercules: The Legendary Journeys, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Hercules: The Legendary Journeys is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hercules: The Legendary Journeys, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Hercules: The Legendary Journeys in Spain. We provide our partners with essential OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.