The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be tasked with making informed decisions regarding content acquisition, distribution, and programming. In this article, we will examine how demand data for "Junkyard Empire" in Spain during December 2023 can help you make informed decisions.
Content Valuation:
Parrot Analytics' demand data can determine the value of content to a particular platform. By utilizing our content valuation system, you can quantify the platform-specific marginal revenue contribution of a title, as well as how it drives engagement across the rest of the catalog. You can also estimate the value of exclusivity and assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Junkyard Empire," while the show has an okay worldwide audience demand, it has an excellent demand rating in Spain. By working with Parrot Analytics, executives can understand exactly how much value this show brings to their platform in any given region.
Programming Decisions:
Parrot Analytics' demand data can help executives make informed programming decisions. Demand informs decisions surrounding supply and demand, as well as subscriber retention and acquisition. One can analyze a show's demand to understand which titles to buy if they want to keep their audience happy or grow their audience further.
Acquisition Decisions:
Demand data also assists in acquisition decisions. One can understand the value of an individual series or an entire library and start unbundling the value of content on any streaming service. In addition, executives can utilize the demand data to understand global demand for specific TV shows and identify opportunity markets for content distribution.
Distribution Decisions:
Parrot Analytics' demand data can help with distribution decisions by allowing executives to assess the platform and network fit for their content. By knowing which platforms to target for distribution of a TV series, one can best align content with the appropriate audience.
In the case of "Junkyard Empire," the demand for the show in Spain is good, with 3.3 times the audience demand of the average show in Spain over the last 30 days. Compared to its demand of 1.2 times the average over the last 90 days, the show's demand has been increasing recently. The show has a fantastic demand rating in Spain, which is highlighted by the fact that the show's global performance across six dimensions is okay, while its travelability is poor. The demand for "Junkyard Empire" in Spain was 142% of the demand in its country of origin, the United States. This further highlights the fact that demand data can assist executives in understanding which regions of the world their content performs well, as well as where international distribution may be worth investing in.
In conclusion, demand data is a vital tool for making informed content, acquisition, distribution, and programming decisions. The insights from demand data, particularly in the case of "Junkyard Empire," can help executives understand the value of specific titles and use that knowledge to optimize their content strategy.
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Our TV audience measurement dataset is truly global. Discover how popular motor trend‘s Junkyard Empire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for motor trend and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Junkyard Empire, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Junkyard Empire in Spain. We provide our partners with essential media industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.