The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to ensure that you make informed decisions regarding the content you finance, distribute, acquire or produce. Parrot Analytics provides demand data that can help you make these decisions, and we can use "Lovecraft Country" in Spain as an example to demonstrate how.
One of the ways that demand data can be useful is by leveraging it for content valuation. The ability to determine the value of specific content to your platform, audiences, and even the global market is essential when making such decisions. The high demand that "Lovecraft Country" has enjoyed over the last 30 days provides an excellent example of how valuable content can be. It has 8.1 times the audience demand of the average show in Spain, and only 2.7% of all TV shows have this level of demand. This level of demand can help you understand how much the show is worth and assess its ability to drive subscriptions and mitigate churn.
Demand data also plays a critical role in making informed acquisition decisions. By leveraging demand data, you can assess a TV series' ability to drive subscriptions, mitigate churn, and understand its value to another streaming platform. For example, "Lovecraft Country" outperforms the demand of the average TV show in all of its top ten global markets. This includes Germany, where its demand was 8.1 times the average and Spain, where demand was outstanding. By understanding the demand for a specific show in a specific market, you will know which shows to acquire to attract new subscribers to your platform.
Furthermore, demand data can be used in programming decisions as well. By understanding audience demand for a particular genre, you can decide which titles to acquire or produce as supply and demand factors can be balanced. "Lovecraft Country" ranks at the 98.8th percentile in the drama genre in Spain for March, meaning it has higher demand than 98.8% of all drama titles in the country. This indicates that the drama genre is an essential category to focus on for the Spanish market currently.
The data also shows that the demand for "Lovecraft Country" increased briefly in mid-March, implying that the release of a related title or a marketing campaign resonated well with audiences. This information could inform an optimal release strategy and pricing tactics to maximize future content investments.
Finally, demand data is useful for distribution decisions. Travelability, a metric that denotes the level of international demand relative to a show's home market, is crucial in this case. "Lovecraft Country" had a travelability metric that is considered okay, meaning that its international demand is not on the same level as its domestic level. However, with 130% of its demand in Spain relative to the United States, executives can use demand data to pinpoint which platforms to target for distribution of content based on regional audience demand.
In conclusion, data-driven insights are an integral part of making informed content decisions. By leveraging demand data, entertainment executives can ensure that they have a more thorough understanding of the current market and, in turn, make smarter business decisions. By using "Lovecraft Country" in Spain in March, we show how demand data informs decisions in areas such as content valuation, acquisition, programming, distribution, and even marketing.
Lovecraft Country's travelability to Spain in the last 30 days is 110%, which means that the audience demand for Lovecraft Country is 110% of the demand in its country of origin, United States. Click through to another market to discover how well Lovecraft Country travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Lovecraft Country is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lovecraft Country, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Lovecraft Country in Spain. We provide our partners with essential subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.