The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an extremely useful tool for executives in the entertainment industry when making decisions about content. The example of "Marvel's Cloak & Dagger" in Spain in March 2024 illustrates how demand data can be used to inform content, acquisition, distribution and programming decisions.
Content Valuation:
Executives can use demand data to help them determine the value of content. Demand data can help answer questions such as "How much is my series worth?" and "What is the baseline value of a title?" With 4.2 times the audience demand of the average show in Spain over the last 30 days, demand for "Marvel's Cloak & Dagger" is good. This show has been steadily increasing in demand recently and has achieved a peak rank of #433 in Spain. In addition, the show has higher demand than 97.1% of all drama titles in Spain, demonstrating that it has significant value.
Audience Profiles and Preferences:
Demand data can also reveal audience profiles and preferences, which can help executives make more informed decisions about acquiring, producing, and distributing content. The top 10 global markets for "Marvel's Cloak & Dagger" over the last 30 days include the United States and several other countries. The show achieved good audience demand in each of these markets, indicating that it has international appeal. Furthermore, demand data can reveal other shows that fans of "Marvel's Cloak & Dagger" also like; in this case, these include "Marvel's Runaways", "Superman & Lois", "South Park", and "American Horror Story". This information can be used to inform programming decisions, such as scheduling complementary content alongside "Marvel's Cloak & Dagger" to increase audience engagement.
Trends and Insights:
Demand data can also reveal trends and insights that can inform strategic decisions. For example, while demand for "Marvel's Cloak & Dagger" in Spain has decreased by 7.3% during March, the show experienced a spike in demand in late March. This information could be used to schedule or promote the show during times when it is expected to perform well. Additionally, examining the performance of the show on a rolling year basis versus the last 30 days reveals insights into the show's increasing popularity. Executives could use this information to inform decisions about renewing the show, investing in spin-offs, or adding the show to their content library.
Content Strategy Development:
Finally, demand data can be used to help executives develop content strategies that optimize investment. For example, we know that "Marvel's Cloak & Dagger" has good performance across the dimensions of travelability, longevity, momentum, franchisability, and reach. It has an outstanding longevity score which means that audience demand has been steadily maintained over time, demonstrating the show's staying power. This data could be used to inform investment decisions and to predict potential revenue streams from the show.
In summary, executives in the entertainment industry can use demand data to help them make more informed decisions about content acquisition, distribution, and programming. By examining demand trends, audience profiles and preferences, and insights into a show's performance, executives can optimize content investment and create strategies that maximize revenue potential. The example of "Marvel's Cloak & Dagger" in Spain in March 2024 demonstrates how demand data can be leveraged to provide valuable insights for entertainment executives.
Marvel's Cloak & Dagger's travelability to Spain in the last 30 days is 49%, which means that the audience demand for Marvel's Cloak & Dagger is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Cloak & Dagger travels internationally.
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Acquire the best shows from partners such as Freeform to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Cloak & Dagger), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freeform and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Cloak & Dagger, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Marvel's Cloak & Dagger in Spain. We provide our partners with extensive media industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.