The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive, this is where demand data such as the Parrot Analytics system can help you make more informed decisions about content valuation, acquisition, distribution, and programming.
Firstly, if you're looking to understand how a specific TV show is performing, demand data can help you to answer several questions. Once valuable data points gained from the demand data can help you to assess the content valuation of ‘Miracle Workers’. It can tell you how much ‘Miracle Workers’ is worth in Spain, and how much of its value is being driven by demand as well as provide answers to how the TV series is performing as an acquisition-driving or churn-reducing title. One notable point is that the demand for the show has dropped 15.3% in April in Spain, and that it is currently decreasing.
You may also want to better understand the global performance of ‘Miracle Workers’ and how it performs compared to other titles in the marketplace. With the information provided on the six dimensions of the Parrot Pulse, you can see how well the show's performance has been across different regions. In the case of Spain, ‘Miracle Workers’ had a great demand performance, which means, as a Spanish TV executive, you may consider acquiring the show to bring in subscribers. Based on the show's demand data, you can also determine which platforms to target for distributing the content, be it OTT, SVOD, or linear TV.
Looking at the list of shows that fans are watching in conjunction with 'Miracle Workers', you can develop a better understanding of both its competitive benchmarking and opportunities for supply and demand of similar content. These insights can better guide future programming and acquisition decisions.
In terms of understanding demand trends for content releasing, you can look at the impressive peak rank of #139 for ‘Miracle Workers’. Still, its rank had dropped 122 places during April in Spain. Also, the fact that demand spiked in mid-April in Spain makes this a useful metric to plan future content release strategies from the Parrot Analytics demand data.
Lastly, demand data is vital for understanding the content value of ‘Miracle Workers’ when it comes to subscriber acquisition since demand helps you figure out which titles to buy to grow your audience base, and what genres are resonating with your current audience. Therefore, use Parrot Analytics' demand data to deliver strategic results for the future of the business.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. tbs, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Miracle Workers.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Miracle Workers from partners like tbs.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Miracle Workers? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as tbs to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from tbs by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Miracle Workers. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as tbs to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Miracle Workers), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tbs by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Miracle Workers, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular tbs‘s Miracle Workers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miracle Workers, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:05 p.m. PST using global tv demand analytics from Parrot Analytics for Miracle Workers in Spain. We provide our partners with essential entertainment industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.