As an executive in the entertainment industry, you need to stay ahead of trends to make informed decisions. Luckily, technology has enabled companies like Parrot Analytics to harness the power of audience demand data to help inform entertainment industry decision making. By analyzing demand data for shows like "Money Heist (La Casa De Papel)," entertainment professionals can gain valuable insights that help optimize content decision making, and here's how.
Firstly, demand data powers Parrot Analytics content valuation system by revealing the dollar value contribution of any title, to any platform, in any region. This makes content valuation easier by uncovering the baseline value of a title and quantifying its value to the platform considering acquisition or renewed investment in existing content libraries. For instance, "Money Heist (La Casa De Papel)" has outstanding demand in Spain, which indicates its increased popularity and greater value in the region. The higher demand may also suggest that the show is a strategic asset for the platform, serving to mitigate churn and drive conversion.
Secondly, demand data helps you to understand the global appeal of shows. With "Money Heist (La Casa De Papel)," we see that the show has high demand across multiple international markets. Executives can use this information to gauge which countries to target for acquisition or distribution of content, as well as produce region-specific content that fits the local appetite.
Thirdly, demand data reveals which type of content to acquire or produce. By looking at the show's affinity analysis, executives can determine which genres are resonating most with the audience. This analysis can inform acquisition decisions by showing which types of content are worth investing in or which content library to expand.
Fourthly, demand data can inform marketing decisions. For example, analysis of "Money Heist (La Casa De Papel)" shows that the show's momentum, peak demand, and longevity are exceptionally high. Thus, the platform could deploy a marketing campaign that plays off these important attributes to maximize success during a promotional period.
Finally, demand data uncovers opportunities to expand into new markets and monetize under-monetized titles. With "Money Heist (La Casa De Papel)" being a hugely popular title in Spain, the demand data can help in determining which other markets to expand to. By looking at the global market potential on a show by show basis, an executive can allocate the budget to maximize returns on future content investments.
Overall, the demand data of a show like "Money Heist (La Casa De Papel)" provides executives with more detailed insights into the value of the content. Understanding operating metrics like demand data can help executives make more informed decisions on monetizing, acquiring or maintaining content, and discovering new growth possibilities. It provides executives more confidence, since they can accurately value, measure and benchmark their content against competing titles and make informed content acquisition, programming, and distribution decisions.
