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Money Heist (La Casa De Papel): How Examining Demand Data Can Inform Content Decisions for Entertainment Executives

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Parrot Analytics Insights - February 2024

If you work for an OTT platform or a TV series financing company, "Money Heist (La Casa De Papel)" is an exceptional asset to have in a portfolio, given its incredible audience demand and order-of-magnitude lead over the average show in Spain. The show's ability to maintain audience demand over time and sustained longevity also make it a strategic asset for any platform, making it an excellent fit for raising subscriber retention levels.

If you work for an entertainment talent agency or a TV production company, "Money Heist (La Casa De Papel)" is a great show to capitalize on, given its franchisability potential. The show has exceptional performance in major markets such as Spain, India, Russia, Ukraine, France, China, United States, Italy, and Pakistan. The show's broad reach is also worth noting as it means that it has the ability to draw audiences globally.

If you work for a studio or content distributor, the exceptional audience demand of "Money Heist (La Casa De Papel)" should be of particular interest because it offers a clear indication of the content's value. Parrot Analytics' content valuation system can help you determine how much to spend on this particular show, as well as on other content. The content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region.

If you work for a linear network or pay TV network, "Money Heist (La Casa De Papel)" is an excellent show to acquire because of its audience demand and longevity. By examining audience demand data, you can assess the show's ability to drive subscriptions and mitigate churn. Additionally, supply and demand data can inform programming decisions, show what types of content exhibit opportunities to acquire or produce, and enables you to value content.

Regardless of which type of company you represent, examining the demand data for "Money Heist (La Casa De Papel)" in February 2024 reveals valuable insights. The show had outstanding demand in Spain, and while demand has been decreasing slightly, it continues to be higher than the average of all other TV shows in Spain. In addition, the show experienced a spike in demand at the end of February 2024. Furthermore, the show is exceptional in terms of travelability, longevity, momentum, franchisability, and reach. These are important indicators of the show's success and potential, making it a valuable asset for any company looking to invest in popular content that can be enjoyed by global audiences.

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