Demand data plays an integral role in helping entertainment executives in making more informed content, acquisition, distribution and programming decisions. The audience demand for "Money Heist (La Casa De Papel)" provides an excellent example of how it works.
Content Valuation: Demand data quantitatively shows the dollar value contribution of any title, to any platform for any region. By analyzing the demand data of "Money Heist (La Casa De Papel)", executives can calculate its monetary value contribution. The show has 33.8 times the audience demand compared to the average show in Spain over the last 30 days. Only 0.2% of all TV shows have this level of demand. This high demand alongside its exceptional global audience demand and travelability, makes it a highly monetizable asset for any streaming platform considering its acquisition.
Acquisition decisions: By examining the performance of a show across different regions, executives can make acquisition decisions. Because of its demand exceeding the market average across ten different regions, "Money Heist (La Casa De Papel)" has a high global appeal to audience members in different areas. When selecting the content to acquire for your platform, demand data can be used to make informed decisions just like its outstanding performance in Spain and other global markets makes it an attractive acquisition.
Programming decisions: "Money Heist (La Casa De Papel)" has maintained exceptional demand, making it a great choice for programming for SVOD platforms, networks, and pay TV services. It has an excellent hardcore fanbase, which indicates it can drive and retain subscriptions. The show has 41 episodes and five seasons. Executives can use the long-term demand data of "Money Heist (La Casa De Papel)" to determine if producing a new season would be valuable. With longevity and momentum measuring how well the audience demand is maintained over time, "Money Heist (La Casa De Papel)" has proven itself as an exceptional show that can drive subscriptions.
Marketing decisions: By examining the show's global performance across six dimensions such as Longevity (maintained demand over time), Momentum (pace of growth), Reach (the number of people expressing demand), Travelability (international demand) and Franchisability (spin-off potential), executives can make informed marketing decisions. For instance, the show's pulse indicates a high momentum, making it a good show to promote to new audiences using targeted advertising.
Distribution decisions: Demand data powered by Parrot Analytics can inform distribution decisions similarly. Global appeal, longevity and overall demand, as shown by "Money Heist (La Casa De Papel)," make it a highly attractive show for those companies looking into different markets. By using demand data, executives can determine if a certain region or market is worth pursuing.
In conclusion, entertainment executives can use demand data to make informed content, acquisition, distribution and programming decisions. "Money Heist (La Casa De Papel)" has provided an excellent example of how it works and proves how leveraging demand data can lead to higher engagement, subscriptions and revenue.
