As an entertainment executive, it is crucial to make informed decisions when it comes to content acquisition, distribution, and programming. This is where demand data comes into play. Using the example of "Naruto" in Spain for the month of December 2023, we can see how demand data can provide insights that help with decision-making.
One of the first things that demand data tells us is that "Naruto" has good demand in Spain, with 4.1 times the average demand for a show in the last 30 days. This is important information for content valuation, as it helps determine how much a series is worth. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. With this system, you can calculate the ROI a specific title will bring for any given platform.
Additionally, we can learn which shows "Naruto" fans also like, such as "Supernatural" and "Game of Thrones." This information is helpful for programming decisions, as it indicates what type of content might appeal to the same audience.
Another important factor to consider with demand data is the show's momentum and longevity. For "Naruto", it has exceptional momentum and longevity, meaning it has maintained its demand and pace of growth over time. This is useful information for content acquisition and distribution decisions as it indicates that the show has lasting appeal.
We also learn that "Naruto" has exceptional travelability, meaning it has significant international demand relative to its home market in Japan. This can point towards opportunities for expanding the show's distribution to other international markets.
Finally, understanding the top markets where "Naruto" is most in-demand can help inform distribution and programming decisions. For example, "Naruto" has outstanding demand in the United States, which could signal an opportunity for distribution in that market.
Overall, demand data provides valuable insights that can aid executives in making informed content decisions. From content valuation to programming decisions, understanding audience demand trends and patterns is essential for success in the entertainment industry.
