As a TV executive, you can use demand data, like in the case of "Naruto" in Spain, to make more informed content decisions and drive acquisitions for your platform. You can leverage demand data to assess content valuation and estimate a title’s monetary worth, as well as to determine how much to spend on any particular piece of content.
One key insight drawn from the demand data for "Naruto" is that the show's recent audience demand in Spain has been increasing, suggesting the show is a good acquisition choice that will continue to draw in viewers. Similarly, the show's exceptional global demand in markets such as the United States, Brazil, and Japan also makes it an attractive acquisition option in those markets.
Looking at the top 10 global markets for the show, you can uncover ideas for content acquisition or distribution beyond just acquiring the rights to the show - you can explore spin-offs, merchandise, or cultural events that could grow the show’s popularity even more.
Additionally, demand data can inform your programming decisions. You can use audience demand for "Naruto" to find similar shows that resonate with the same audience, potentially leading to a new franchise opportunity at your OTT, SVOD, or linear network. Furthermore, you may leverage demand data to determine how frequently to air certain shows or how aggressively to market them ahead of their release.
Demand data can also be used to predict viewer churn and to explore which titles may be attractive to potential new subscribers. Utilizing demand data to uncover local whitespace - like in Spain - can help you refine your OTT, SVOD or linear network’s content offering in a way that is specific to the regional tastes.
In summary, demand data off of shows like "Naruto" can help TV executives in various content, acquisition, distribution, and programming decisions. Demand data enables executives to make informed decisions on content valuation, regional acquisitions, franchise opportunities, programming schedules, and more.
