Entertainment executives are constantly seeking ways to make more informed decisions when it comes to content-making, distribution, acquisition and programming decisions. This is where demand data comes into play.
Using the example of "Naruto" in Spain during the month of February 2024, we can demonstrate how demand data can be used to inform decision-making. "Naruto" has been experiencing increasing demand in Spain, with 6.2 times the audience demand of the average show in the region over the past 30 days. This shows that "Naruto" is a valuable title in Spain and has a higher demand than many other shows.
Moreover, examining the top 10 global markets where "Naruto" is most in-demand gives insights into the show's worldwide performance. "Naruto" is doing well in each of these markets, showing that it has a global appeal. The United States is the show's number one market globally, followed closely by Brazil. Additionally, the show has achieved outstanding demand in markets such as Japan, France, Indonesia, Mexico, Philippines, Russia, and Canada.
Demand data also provides information on the popularity of specific genres. In the case of "Naruto," we see that it ranks at the 98.7th percentile in the comedy genre, indicating that it has higher demand than most comedy titles in Spain. This information can inform content-making and acquisition decisions for other comedy shows on a particular platform.
Demand data is not just useful for decision-making related to content-making and acquisition. It also helps in programming decisions. For instance, examining the top shows that fans of "Naruto" also like, which include titles such as "The Rookie", "The Daily Life Of The Immortal King", and "The Sinner," among others, can inform decisions on programming blocks or schedules.
Moreover, demand data provides insights into a show's performance over time, which is helpful for decisions related to content valuation and longevity. For "Naruto," its momentum and longevity are both exceptional, indicating that the show has maintained its audience demand and is still growing in popularity. This makes it a valuable asset for any streaming platform or TV network.
In conclusion, demand data provides valuable insights to entertainment executives working in different parts of the industry. It is a useful tool for making more informed decisions when it comes to content-making, acquisition, distribution, programming, content valuation, and analyzing the performance of a specific title over time. By using demand data, executives can make data-driven decisions that increase the chances of success for their shows on a global scale.
