The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to stay informed and make smart, data-driven decisions for your platform. One way to achieve this is through the use of demand data. In this case, let's analyze how demand data can help you in making an informed content acquisition decision, using the example of "Night Court (2023)" in Spain during March 2024.
The Parrot Analytics demand data tells us that "Night Court (2023)" has demand that is 3.8 times the average TV show in Spain over the last 30 days. This means that the show has good demand in Spain, and only 8.6% of all TV shows have this level of demand. The trend shows that its demand is increasing, which is a positive sign. It is also essential to know that the show dropped in its rank by 756 spots during March in Spain, which could have been due to external or other factors.
The show ranks at the 97.6th percentile in the comedy genre in March. This means that the show has higher demand than 97.6% of all comedy titles in Spain. Knowledge of this kind of statistic means that executives can feel confident in adding this comedy title to their platform, as it has a strong demand among the audience in Spain.
Talent and production companies can also use demand data to optimize their content for success. With information on what shows "Night Court (2023)" fans also like such as "The Irrational", "The Curse Of Oak Island", "Frasier (2023)", "Law & Order: Special Victims Unit", "Big Brother (US)", "Percy Jackson And The Olympians", "The Simpsons", "Star Trek: Lower Decks" and "Fear The Walking Dead," they can apply their insights into concepts mutually associated with the most for fan retention.
Furthermore, the Parrot Pulse for "Night Court (2023)" provides independent measures of its global performance across six dimensions, which include travelability, longevity, momentum, reach, and franchisability. With good worldwide audience demand and award-winning momentum, "Night Court (2023)" could potentially increase the platform's popularity, thus making it an excellent acquisition for platforms trying to expand their audience.
Demand data also enables executives to have an overview of the show's performance in their country of origin. In "Night Court (2023)'s" case, the demand for the show in Spain was 22% of the demand in the United States. Based on the show's performance in other countries, its global data is undisputed. It achieved outstanding audience demands in markets such as Canada, Australia, Romania, the United Kingdom, Germany, Netherlands, Israel, and good demand in Sweden.
Finally, the data shows that the show has had an increasing trend in popularity over the last 30 days, compared to the average demand over a year. Therefore, executives can make informed decisions on the show's acquisition or distribution decisions, based on the audience's demand.
Night Court (2023)'s travelability to Spain in the last 30 days is 23%, which means that the audience demand for Night Court (2023) is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Night Court (2023) travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Night Court (2023)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Night Court (2023) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Night Court (2023), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Night Court (2023) in Spain. We provide our partners with smart SVOD workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.