The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to make more informed content, acquisition, distribution, and programming decisions can help answer various questions that impact your decision-making process. Demand data can assist with content valuation, which can answer questions like: how much is my show worth? Content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
For instance, take the case of Netflix's "One Day At A Time (2017)" in Spain during March 2024. The show achieved 2.3 times the audience demand of the average show in Spain over the last 30 days, indicating good demand. This demand for the show has been increasing recently. Thus, if you are planning to acquire or distribute this show in Spain or any other region, this information gives you an indication of its current popularity.
The Parrot Pulse for "One Day At A Time (2017)" provides an independent measure of its global performance across six dimensions. Travelability plays a crucial role in the success of a show outside of its country of origin. The demand for "One Day At A Time (2017)" in Spain was 33% of the demand in the United States, indicating good international demand across markets.
By examining the top 10 global markets where "One Day At A Time (2017)" is most in-demand over the last 30 days, we can identify the markets where this show is performing well. For instance, "One Day At A Time (2017)" performed well in the United States, Brazil, Netherlands, Israel, Russia, Spain, Canada, UK, and France. This knowledge helps you identify the markets with untapped potential and gives an indication of how much the show is worth globally.
Another aspect to highlight is the show's genre. "One Day At A Time (2017)" ranks at the 96.7th percentile in the family genre during March in Spain, indicating higher demand than 96.7% of all family titles in Spain. This information could help content decision-makers identify a potential gap in the market for family-oriented shows.
Demand data also allows you to identify the potential audience for a title. Knowing which shows have similar fans to "One Day At A Time (2017)" can help you make strategic acquisition decisions by identifying the types of content that resonate with the same audience.
Additionally, supply and demand analysis is critical when making programming decisions. The insight that "One Day At A Time (2017)" increased demand in Spain by 42.1% during March indicates that there was an opportunity to monetize that trend. In such situations, using demand data to identify these trends ahead of the market is invaluable.
In conclusion, as an entertainment executive, using Parrot Analytics' demand data can help answer questions related to content valuation, identifying the potential audience, supply and demand analysis, and selecting the right markets, amongst others. The example of "One Day At A Time (2017)" in Spain during March 2024 showcases how this information can help make better content, acquisition, distribution and programming decisions.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s One Day At A Time (2017) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Day At A Time (2017), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for One Day At A Time (2017) in Spain. We provide our partners with essential content capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.