The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data is crucial for making informed content, acquisition, and distribution decisions. Demand data can reveal the value of a content library over time and answer questions that provide insights into how well a show or program is performing and how it can be optimized.
One way demand data can inform content decisions is through content valuation. When analyzing the demand data for "Rugrats", one can tell that the show has good demand in Spain, with 2.2 times the audience demand of the average show and increasing demand recently. This data can be used to determine the worth of licensing or acquiring "Rugrats" for distribution in Spain. It can also help determine how much to spend on the show.
The top 10 markets where "Rugrats" is most in-demand also outperformed the demand of the average TV show, indicating the global appeal of the show. This information can help an executive determine which platforms to target for distributing "Rugrats". It could also inform decisions about the marketing and promotion of the show during its release.
Demand data can also reveal insights into audience behavior, allowing executives to optimize content for success. For instance, the data shows that the audience interest in "Rugrats" spiked in mid-March, and that the show is particularly popular with fans of "Sesame Street", "Spongebob Squarepants", "Pokémon", and others. By examining these insights, executives can optimize the marketing campaign for the show: this could involve promoting the show alongside similar titles, or releasing new episodes during peak demand times.
Additionally, by making comparisons between the rolling year basis of "Rugrats" against the last 30 days, executives can see that the show has increased in popularity by 9.0% from the previous year. This information can inform decisions about the renewal of the series and other joint productions with the creators.
Overall, analyzing demand data helps content executives gain insights into the value of content, target specific markets and optimize programming schedules. Demand data tools like Parrot Analytics can provide remarkable value when making content investments, production or distribution decisions.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Rugrats is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rugrats, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on May 9, 2024, 8:12 p.m. PST using global tv demand metrics from Parrot Analytics for Rugrats in Spain. We provide our partners with valuable TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.