As an entertainment executive, you have to make tough decisions about content, acquisition, distribution, and programming strategies to stay competitive in the industry. Demand data can help you make informed decisions throughout the content valuation process, from deciding how much to spend on content to assessing a TV series' ability to drive subscriptions and mitigate churn.
For example, let's look at the case of "Shrinking," a comedy TV series that premiered in Spain in January 2024. Based on the demand data analysis, the show has 3.3 times the audience demand of the average show in Spain over the last 30 days, indicating that its demand is good. However, demand for the show has been decreasing recently, which could affect its content valuation if not managed properly.
To make more informed content decisions, you can use demand data to answer questions such as: How popular is my show relative to the market average? How popular is my show in this market or any other market in the world? Where in the world is my show in-demand? What genres are resonating most with my current audience? What genres should we focus on to attract new subscribers to our SVOD service?
In the case of "Shrinking," the demand data analysis reveals that the show has higher audience demand than 97.3% of all comedy titles in Spain, which suggests that it has potential to captivate audiences and attract subscribers. Moreover, analyzing the top 10 global markets where the show is most in-demand over the last 30 days shows that "Shrinking" is performing outstandingly in each of these markets, with the United States being the number one market globally. Understanding where a show is most in-demand can help you make informed distribution decisions and tailor your marketing strategies accordingly.
You can also use demand data to assess the show's ability to drive engagement across the rest of the catalog and calculate its ROI for any given platform. By examining the top shows that fans of "Shrinking" also like, such as "The Last Of Us," "Foundation," and "The Mandalorian," you can identify which titles to acquire or produce and package them together to create appealing content bundles that attract and retain subscribers.
Additionally, demand data can help you optimize your release strategy and pricing by providing insights into the best timing and pricing for content releases. In "Shrinking's" case, demand spiked in late January 2024 in Spain, suggesting that the show's promotional campaign around its premiere could have been optimized to drive better engagement. You can also use demand data to quantify if the show is under-monetized or if there are new opportunity markets for content distribution.
Overall, understanding your audience's demand for content is crucial for making informed content, acquisition, distribution, and programming decisions in the highly competitive entertainment industry. Demand data can provide valuable insights into a show's performance and audience preferences, allowing you to make data-driven decisions that maximize your ROI and drive audience engagement.
