Entertainment executives face challenging decisions when it comes to content valuation, distribution, and acquisition. Fortunately, demand data, such as that provided by Parrot Analytics, can help to inform these decisions. By analyzing the demand for a TV show, executives can make more informed choices that are more likely to satisfy their audiences.
Looking at the demand data for "Shrinking," a comedy TV show that began airing in Spain on January 27, 2023, it is clear that the show is performing well in Spain by achieving 3.3 times the audience demand of the average show in Spain over the last 30 days. Given this, content valuation could be used to estimate how much the show is worth and to determine its potential value to other streaming platforms, helping to guide distribution and acquisition decisions.
In addition to content valuation, executives may seek to understand how the audience in Spain is responding to the show. For example, the fact that Spain's demand for "Shrinking" was 26% of its demand in the United States, the show's country of origin, highlights the potential for international expansion. Travelability, which quantifies a show's international demand relative to its home market, also indicates strong potential for global popularity.
Furthermore, executives may want to understand the level of engagement and momentum for "Shrinking." The TV show has been steadily increasing in popularity over the last 30 days in Spain, with a 2.0% increase in demand. Its franchisability, or potential for spin-offs, is good, indicating the possibility of expanding the show into new formats.
The data can also be used to examine how "Shrinking" compares to other TV shows in the same genre and to identify potential fans. For example, looking at the top 10 global markets, we see that "Shrinking" has outstanding performance and outperforms the demand of the average TV show in each of these markets. Additionally, knowing that fans of "Ted Lasso", "The Mandalorian", and "Loki" also like "Shrinking," helps find new fans of the show.
Finally, executives can use demand data to optimize the release strategy and price for "Shrinking." By examining the global demand for the show by country, executives can identify the top international markets and adjust their release schedule and pricing accordingly.
Overall, demand data provides entertainment executives with valuable insights into their audiences, competitors, and potential opportunities for expansion. By leveraging this data, they can make more informed decisions about content valuation, distribution, acquisition, and programming, ultimately creating a more successful and engaging viewing experience for their audiences.
