The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to make more informed decisions regarding content? Look no further than audience demand data. Parrot Analytics offers insights that can help with content and acquisition, distribution, programming decisions and more.
Take, for example, "Silo". A dystopian drama series based on the novel "Wool" by Hugh Howey, it follows the story of Juliette, an engineer trying to uncover the secrets that threaten the underground world of humanity clinging to survival. Using audience demand data, we can see that during March 2024 in Spain, "Silo" had outstanding demand, sitting at 10.3 times the audience demand of the average show in Spain over the last 30 days. Only 2.7% of all TV shows enjoy this level of demand. Nonetheless, its popularity had been decreasing in comparison to the previous 90 days.
Knowing how a series' demand evolves is crucial to properly valuate it. In this particular case, demand data can provide evidence of the precise level of value this series offers and how it is being perceived by audiences.
It's also essential to note that the show ranks at the 99.3th percentile in Spain, having higher demand than 99.3% of all drama titles in the country. It is currently loved by fans of "Star Trek: Strange New Worlds", "The Last Of Us", "The Mandalorian", "Ahsoka", and many others.
If you're looking to approach international markets, note that this particular show's global performance is exceptional, with high travelability, momentum, and reach. Franchise potential is outstanding, meaning you could expand the story beyond the current series, and longevity is holding up well.
Content acquisition can be key to success, and understanding how "Silo" builds its audience could help make more informed decisions. Currently, the United States is its best global market, but it continues to do well in Bulgaria, China, Canada, Australia, Brazil, France, the United Kingdom, and the Netherlands.
Parrot Analytics offers an independent measure of this show's global performance, so it's easy to compare how it's doing today versus how it was doing a year ago. In the last thirty days, "Silo" was 11.2 times the average title, while a year averaging rolling basis, it was 17.9 times the average.
Knowing how a title performs over time can demonstrate its longevity and audience engagement, even if popularity decreases. Tying audience data and analytics to creative decision-making can be key to creating and developing series that will remain relevant in the long term.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Silo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Silo, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Silo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Silo, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Silo in Spain. We provide our partners with far-reaching television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.