The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, it is necessary to leverage the power of demand data to make informed decisions on content acquisition, distribution, and programming. By using demand data, executives can accurately evaluate the performance of TV shows and make data-driven decisions that minimize risks and maximize profits.
Parrot Analytics' content valuation system is one example that can help executives determine how much to spend on content. By calculating the dollar value contribution of any title, to any platform, in any region, executives can compare and evaluate different titles to determine which titles are worth the investment and which are not. By leveraging demand data, executives can also assess a TV show's ability to drive subscriptions and prevent churn, providing guidance on which titles to buy to retain or grow their audience.
Looking at the example of "Sin Senos Sí Hay Paraíso" in Spain over the month of February 2024, executives can note that the show has 2.4 times the audience demand of the average show in Spain over the last 30 days, indicating good performance. This data can be valuable in content valuation by measuring the relative worth of a title compared to the market average. Additionally, executives can see that the demand for this show has been increasing recently, indicating potential growth in viewership.
The Parrot Pulse can also help executives gain insight into the global performance of a TV show across various dimensions. In the case of "Sin Senos Sí Hay Paraíso," executives can see that the show has good overall audience demand, good longevity, and okay momentum. However, its travelability (international demand) is poor, and its reach is also poor.
In addition to assessing performance, executives can use demand data to make more informed decisions on content acquisition, distribution, and programming. For example, by examining the top 10 global markets where "Sin Senos Sí Hay Paraíso" is most in-demand over the last 30 days, executives can see where the show is performing well and where to target distribution efforts. By analyzing the shows that fans of "Sin Senos Sí Hay Paraíso" also like, executives can gain insight into which genres and styles are resonating with audiences and potentially acquire or produce similar content.
Demand data can also inform decisions on marketing campaigns and release strategies. For "Sin Senos Sí Hay Paraíso," executives can see that the show's demand spiked in mid-February, which can be used to plan optimized marketing strategies ahead of future premiere dates.
Overall, executives should leverage demand data to understand their audience's preferences, make informed decisions on content acquisition and distribution, and ultimately drive revenue growth. With the help of Parrot Analytics' content valuation system, executives can use demand data to build successful content strategies that keep their viewers coming back for more.
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Acquire the best shows from partners such as Telemundo to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sin Senos Sí Hay Paraíso), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s Sin Senos Sí Hay Paraíso is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sin Senos Sí Hay Paraíso, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for Sin Senos Sí Hay Paraíso in Spain. We provide our partners with smart entertainment industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.