The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an OTT platform or SVOD platform executive, demand data can help you make informed decisions on content acquisition and programming. For instance, the data shows that "The Boulet Brothers' Dragula" is a competition reality show with a good level of audience demand in Spain, with 3.6 times more demand than the average show in the region. Also, the show ranks at the 99.0th percentile within the reality genre in December.
This data provides insights into audience preferences within the region and the potential value of offering the show as part of a subscription package, especially considering the increase in audience demand in Spain over the last 30 days. OTT platforms or SVOD platforms executives can also leverage the data to improve the show's performance even more by optimizing marketing and release strategies.
If you are a TV series financing company or entertainment talent agency, demand data can inform content valuation. Using demand, you can also calculate the return on investment on a particular title, assess an upcoming production's potential success, and the value of an exclusivity deal. In this case, since the show has exhibited good demand in Spain, these metrics add to the base value of the show and increase its potential revenue and profitability.
Furthermore, if you are a content distributor or a TV production company, demand data can help you make the best decisions concerning supply and demand. Data can help you identify popular genres that present opportunities for acquisition or production, as well as uncover under-monetized shows that you might be able to distribute better to achieve greater returns.
Demand data is also useful for linear network or pay TV network executives, who can use the data to make informed scheduling decisions, such as when to place the show to optimize ratings and viewership. As momentum metrics are amazing for the Boulet Brothers' Dragula, it implies the need to improve the reach dimension (the number of people expressing demand for a show) to increase popularity and engagement with audiences who might not be aware of the show.
Overall, the data presented can help executives in the entertainment industry better understand audience demand, make better informed strategic decisions on content acquisition, programming, and investment. As such, executives can use demand data, among others, to make informed decisions, improve revenue projections, and increase the likelihood of success in a highly competitive and dynamic industry.
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Acquire the best shows from partners such as OUTtv to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Boulet Brothers' Dragula), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as OUTtv by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular OUTtv‘s The Boulet Brothers' Dragula is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for OUTtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Boulet Brothers' Dragula, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for The Boulet Brothers' Dragula in Spain. We provide our partners with valuable television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.