The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need reliable data-driven insights that can guide informed decision-making on content, programming, distribution, and acquisition. That's why demand data is so crucial, and the analysis of "The Company You Keep" from April 2024 in Spain provides an excellent case study.
Firstly, demand data provides a way to measure the success of a TV show. With 3.8 times the audience demand of the average show in Spain over the last 30 days, "The Company You Keep" is performing well, and its demand is increasing. This information is crucial when valuing a TV title. Parrot Analytics content valuation system is powered by demand data and can reveal the dollar value contribution of any title, to any platform, in any region.
Secondly, you can use demand data to inform programming decisions. "The Company You Keep" ranks at the 95.5th percentile in the drama genre in Spain for April, indicating high demand compared to 95.5% of all drama titles. This information is essential when determining which programs to invest in or feature more prominently on a website or streaming platform.
Thirdly, demand data helps with discovering other titles that could complement or promote a specific show. For example, the analysis reveals the ten top shows that are popular among the audiences of "The Company You Keep" in Spain over the last 30 days. This information can help when deciding which shows to bundle together to keep subscribers engaged.
Demand data can also help with deciding which markets to distribute a particular show. For instance, we see that "The Company You Keep" outperforms the average TV show (1x) in Hungary and Bulgaria. This information is essential in determining which TV shows to target or promote in which markets to maximize your reach.
Lastly, demand data informs decisions on acquisition. The analysis shows that during April 2024, audience demand for "The Company You Keep" increased by 149.3% in Spain. This information is vital for businesses looking to acquire shows that are gaining popularity and have the potential to become successful franchises.
In summary, demand data can have a significant impact on an entertainment executive's decision-making process. Using Parrot Analytics demand data, executives can stay ahead of industry trends, avoid risks, and seize new opportunities for content valuation, acquisition, distribution, and programming.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Company You Keep is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Company You Keep, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for The Company You Keep in Spain. We provide our partners with comprehensive content competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.