The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making decisions that can ensure the success of your platform or network requires identifying market trends and tapping into the preferences of your audience. In this regard, Parrot Analytics can provide valuable insights through demand data, which is essential to content valuation and acquisition decision-making.
Using "The Curse (US)" as the case study, we can see that it is a scripted comedy with a genre-bending storyline that is capturing the attention of audiences in Spain and globally. By analyzing demand data for this show in Spain, entertainment executives can make informed content decisions that will resonate with their target audience, thus creating value for their platform.
Firstly, understanding audience demand helps in content valuation. By using demand data, you can determine how much a specific title is worth and how it drives engagement across your platform's catalog. You can quantify the specific role each title plays in bringing in revenue, guiding your content investment decisions. For example, executive producers looking to invest in a TV series can use Parrot Analytics content valuation system, which is powered by global content demand.
In interpreting the demand data for "The Curse (US)" in Spain, we can see that the show has exceptional demand levels, ranking at the 99.6th percentile in the comedy genre. In March 2024, demand for "The Curse (US)" was 12.1 times the average show in Spain, indicating it is a content asset with value. Executives can use demand data to predict the ROI that a specific title will bring, assess a TV series' ability to drive subscriptions and mitigate churn.
Secondly, analyzing demand data for a specific title enables you to make informed decisions regarding distribution and programming. You can determine the best release strategy for your content and the regions to target for distribution. By examining the top 10 global markets where "The Curse (US)" is most in-demand, we find that this TV series outperforms the demand of the average TV show in each of these markets – it is essential information in developing content distribution strategies. Executives can also use data on shows that are similar to their titles to inform their programming decisions. The shows that fans of "The Curse (US)" also like are "Fargo", "True Detective", and "For All Mankind." Informed programming decisions based on audience preferences are likely to generate a positive response.
Thirdly, through examining the show's momentum, executives can evaluate how well their marketing campaign around the show is performing. For example, executives can use data on "The Curse (US)", which shows that demand for the show in Spain increased by 4.1% in March 2024. This data indicates that the marketing strategy for "The Curse (US)" could be considered effective at driving demand.
Finally, demand data enables you to map local whitespace accurately, allowing you to identify what genres are resonating most with your current audience and what genres you should focus on to attract new subscribers to your SVOD service. In the case of "The Curse (US)," we can see that the show is performing well in other markets such as the United States, Canada, and the United Kingdom, which can inform content investment decisions.
In conclusion, demand data is a powerful tool for entertainment executives to make informed decisions on content valuation, acquisitions, distribution, and programming to get the best ROI from their content investment. As data experts, Parrot Analytics helps empower executives with insights based on data-driven analysis, which helps them make better strategic decisions. Understanding what audiences want and predicting their needs through demand data is essential in providing a seamless and engaging entertainment experience.
The Curse (US)'s travelability to Spain in the last 30 days is 65%, which means that the audience demand for The Curse (US) is 65% of the demand in its country of origin, United States. Click through to another market to discover how well The Curse (US) travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. SHOWTIME, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Curse (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Curse (US), including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Curse (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Curse (US), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for The Curse (US) in Spain. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.