The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed decisions about content, acquisition, distribution, and programming, then demand data can be your key to success. By analyzing demand data for TV shows like "The Gifted," executives can understand how popular a particular show is in a specific market, how it ranks against its competitors, its spin-off potential, and more.
Demand data for "The Gifted" over the last 30 days in Spain shows that the show has 2.3 times the audience demand of the average show. This kind of demand indicates that the show has a strong fan following and is likely a profitable investment for distributors or OTT platforms. Additionally, only 8.6% of all shows have this level of demand, making "The Gifted" an attractive option for executives who want to invest in high-demand properties.
Furthermore, executives can use demand data to understand which shows and genres are popular in their local markets and adapt their acquisitions and programming accordingly. In the case of "The Gifted," it has higher demand than 95.0% of all drama titles in Spain, indicating that this genre is currently in high demand.
Demand data can also inform strategic decisions around marketing, release strategies, and pricing, allowing executives to optimize their campaigns and make data-driven decisions. They can also use the data to understand how "The Gifted" is being received in different markets; for example, demand for the show in its country of origin, the United States, is good, whereas demand has decreased in Spain by 28.7% during January.
Moreover, demand data for "The Gifted" in the top 10 global markets shows that the show outperforms the demand of the average TV show in each of these markets. By analyzing demand in different markets, executives can determine which shows have the most global appeal, enabling them to make more informed acquisition decisions.
Finally, demand data can help with content valuation, by calculating the show's contribution to a platform's revenue or estimating the ROI a particular title will bring to a given platform. In the case of "The Gifted," it has good longevity, momentum, and reach, meaning that it has sustained demand and is appealing to a wide group of people.
In conclusion, for executives looking to make informed decisions about content, acquisition, distribution, and programming, demand data can provide actionable insights into audience behavior and preferences. By analyzing demand data for shows like "The Gifted," executives can evaluate their potential investments, understand which genres are in demand, and optimize their marketing campaigns and pricing strategies based on data.
The Gifted's travelability to Spain in the last 30 days is 41%, which means that the audience demand for The Gifted is 41% of the demand in its country of origin, United States. Click through to another market to discover how well The Gifted travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Gifted), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Gifted, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for The Gifted in Spain. We provide our partners with deep TV industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.