As an entertainment executive, understanding audience demand data is essential to making informed decisions about content acquisition, distribution, programming, and content valuation. To showcase how demand data can help executives make better content decisions, let's examine the performance of "The Innocent (El Inocente)", a TV series that aired in Spain in December 2023.
Firstly, let's examine the audience demand for "The Innocent (El Inocente)" in Spain over the last 30 days. According to our analysis, the show had an audience demand of 2.2 times the average TV show in Spain over the last month, with demand increasing by 31.6% in December alone. Furthermore, the show had higher demand than 95.5% of all drama titles in Spain during December, making it a definite series of interest for Spanish viewers.
Moreover, comparing the show's demand from the last 30 days to the year rolling basis reveals that "The Innocent (El Inocente)" is gaining popularity. This show peaked at 3.3 times the average demand in the previous month, which is a 9.7% increase in popularity. Additionally, it performed better with an average demand of 2.2 times the title average for the last 30 days, compared to an average of 1.8 times the title average for the year. This indicates that the show is steadily gaining popularity.
At Parrot Analytics, we go beyond examining a show's popularity in a specific market by examining its performance globally. By doing so, our demand data assists entertainment executives in understanding how a show is performing in other markets and its potential audience across multiple geographies. Our analysis revealed that "The Innocent (El Inocente)" outperformed the average TV show in each of its top 10 global markets. According to the data, "The Innocent (El Inocente)" was most in-demand in Russia, where it achieved an audience demand of 2.7x, followed by Ukraine, where demand was good.
Furthermore, we use our six dimensions of demand measurement to help entertainment executives understand just how well their content is performing. The Parrot Pulse for "The Innocent (El Inocente)" revealed that the show's worldwide audience demand and momentum were good while the travelability and franchisability were okay. Longevity, another dimension we measure, reported that "The Innocent (El Inocente)" is maintaining its audience demand over time.
In conclusion, understanding audience demand data, as demonstrated by "The Innocent (El Inocente)" case study, is critical for making informed content acquisition, distribution, programming, and content valuation decisions. By examining popularity trends across different regions, executives can identify areas of opportunity and make better-informed content decisions. Moreover, our six dimensions of demand measurement give executives a comprehensive understanding of how their content is performing and where improvements or increased investments are required.
