As a TV executive looking to make informed content decisions, demand data for a show such as "The Innocent (El Inocente)" provides a useful insight. By examining audience demand data for the show, one can make informed content acquisition, distribution, and programming decisions.
One of the significant questions that arise when evaluating this show is its content valuation. With an audience demand 2.8 times the average show in Spain, and in the 96.0th percentile for drama titles, this show has high demand. Using Parrot Analytics content valuation system based on demand data, the dollar value contribution of any title, to any platform, in any region can be determined. This information is valuable in considering how much to spend on content acquisition or production.
In addition to content valuation, the demand data for "The Innocent (El Inocente)" can help with programming decisions. The show's popularity spiked in late January, which indicates that the demand for this show is still increasing. This gives network executives a sense of the pace of growth and the trajectory of this show.
Furthermore, identifying similar shows that have high fan overlap, such as "Ozark," "The Sinner," and "Lupin," helps in programming decisions. By using Parrot Analytics' demand data, TV executives can locate the most in-demand genres, find new opportunity markets for content distribution and determine supply and demand.
For OTT and SVOD platforms seeking global expansion, demand data can provide global context for content, such as "The Innocent (El Inocente)." Identifying the top 10 global markets such as Russia and Ukraine, where demand for this type of content is high, allows streaming platforms to plan their content strategy effectively.
The demand data for "The Innocent (El Inocente)" can inform acquisition decisions. The show has seen an increase in its popularity, indicated by the increased audience demand in January. This information can be helpful in estimating the value of exclusivity.
Demand data can also help entertainment talent agencies and TV production companies in the talent selection process. Affinity analysis, which uses Parrot Analytics' demand data to analyze fan overlap, can provide information on the best talent and brand to partner with to expand the show's audience.
In conclusion, using Parrot Analytics' demand data for "The Innocent (El Inocente)" provides valuable insights to TV executives in the evaluation, acquisition, and programming of content. The demand data can inform content valuation, programming, and acquisition decisions, platform and network fit, and pre-and post-premiere marketing, among others. Therefore, investing in demand data can help make informed decisions and increase the chances of success.
