The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you’re always trying to make the most informed content decisions to grow your business. That's where demand data comes in. At Parrot Analytics, we rely on global audience demand to help you gain the insights needed to make informed decisions. For example, let's take a look at "Tres Familias," a Spanish TV series that aired from 2014 to 2018.
Using demand data, it’s clear that the show is performing well. In Spain, "Tres Familias" has 2.0 times the audience demand of the average show, indicating that it's resonating with audiences. Additionally, this show ranks at the 95.7th percentile in the comedy genre, meaning it has higher demand than 95.7% of all other comedy titles in Spain.
Demand data can help you understand how to make strategic programming decisions. If you're interested in acquiring or producing your own content, demand data can help you identify which types of shows to invest in, allowing you to optimize your content strategy to attract and retain subscribers.
Moreover, our content valuation system uses demand data to determine the dollar value contribution of any title. Parrot Analytics' content valuation system can help you determine how much to spend on content. In the case of "Tres Familias," we know that it has good demand in Spain, however, we also know that the show's travelability is poor. That means that the show may not have as much value in markets outside of its home country, Mexico.
Using demand data, you can also uncover under-monetized titles, determine which types of content to produce or acquire, and even identify new market opportunities for content distribution. For "Tres Familias," we can tell that it has the potential to travel well to other Spanish-speaking countries, such as Ecuador, Colombia, and the United States, where demand for the show is good.
Valuing your existing content library is also crucial, and we can help with that. Our content valuation system can reveal how much your library is worth to a platform over time, and help you quantify the marginal revenue contribution of a specific title to specific platforms.
Demand data even goes beyond content valuation, allowing you to optimize marketing campaigns ahead of premiere, inform platform and network fit, and uncover insights on content performance. For "Tres Familias," our data suggests that the show's momentum is okay, while its franchisability and reach are both poor. However, by examining the show's performance on a rolling year basis versus the last 30 days, we can see that the show has had an increase in popularity over the past month.
By using Parrot Analytics' global demand data, TV executives can use insights like those gained from "Tres Familias" to help transform their content strategy, enabling them to make key decisions and drive meaningful business growth.
Tres Familias's travelability to Spain in the last 30 days is 26%, which means that the audience demand for Tres Familias is 26% of the demand in its country of origin, Mexico. Click through to another market to discover how well Tres Familias travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Azteca Uno, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Tres Familias.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Tres Familias from partners like Azteca Uno.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Tres Familias? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Azteca Uno to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from Azteca Uno by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Tres Familias. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Azteca Uno to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tres Familias), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Azteca Uno by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Tres Familias, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Azteca Uno‘s Tres Familias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Azteca Uno and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tres Familias, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Tres Familias in Spain. We provide our partners with far-reaching media industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.