The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to understand how demand data can help you make more informed content, acquisition, distribution, and programming decisions. One example of how demand data can be used is analyzing the performance of "Un Cuento De Navidad" in Spain in March 2024.
By examining the audience demand for "Un Cuento De Navidad" in Spain, it is clear that the demand for this show is good, with 2.7 times the audience demand of the average show in Spain over the last 30 days. Additionally, the show achieved a peak rank of #626 in Spain, moving up in rank by 332 spots during March.
When looking at the Parrot Pulse, we see that "Un Cuento De Navidad" has okay worldwide audience demand across all platforms, poor travelability, longevity, momentum, and franchisability, and poor reach. Although this may not be the most favorable result, it does highlight the areas where the show can potentially improve, and adjustments can be made to address these.
Furthermore, it is essential to examine key insights such as fan preferences. Shows that fans of "Un Cuento De Navidad" liked in March are "The 100", "Young Sheldon", "Stranger Things", "Sanditon", "Vikings", "The X-Files", "Fremvandrerne", "Yellowstone" and "Howards End." Identifying these trends will enable executives to make more informed content and acquisition decisions that appeal to the target audience.
Another vital aspect is assessing how "Un Cuento De Navidad" performs globally. By examining the show's performance in ten markets, it is clear that the show outperforms the demand of the average TV show (1x) in each of these markets. Additionally, Spain is the top market globally for "Un Cuento De Navidad", achieving good audience demand of 0.1x.
In conclusion, demand data plays a crucial role in making informed content, acquisition, distribution, and programming decisions. By examining "Un Cuento De Navidad" in Spain, executives can understand the current state of the show's demand and make informed decisions that can improve its performance in areas such as travelability, longevity, momentum, and franchisability. Additionally, insights such as fan preferences and global performance can guide content and acquisition decisions, enabling executives to produce appealing content that resonates with the target audience.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. RTVE, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Un Cuento De Navidad.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Un Cuento De Navidad from partners like RTVE.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Un Cuento De Navidad? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as RTVE to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from RTVE by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Un Cuento De Navidad. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as RTVE to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Un Cuento De Navidad), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as RTVE by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Un Cuento De Navidad, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular RTVE‘s Un Cuento De Navidad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RTVE and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Un Cuento De Navidad, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Un Cuento De Navidad in Spain. We provide our partners with extensive content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.